FremantleMedia International (FMI) has signalled its commitment to the emerging markets of the Middle East, Africa and South Eastern Europe by expanding the responsibilities of its Dubai office so that it becomes a distribution hub for the region, selling tape and formats as well as driving FremantleMedia’s ancillary and sponsorship activity.
As a result of this additional focus and the region’s significant growth to date it has promoted Anahita Kheder to Senior Vice President, Middle East, Africa and South Eastern Europe and appointed Emre Mumcuoglu as Vice President, Distribution.
Reporting into Kheder, Mumcuoglu will relocate from Istanbul to Dubai with immediate effect. Together, the team will be responsible for developing and managing strategies to sell all FremantleMedia content to potential and current broadcasters and licensees across various distribution platforms in the region. The creation of the new distribution hub will enable FMI to increase business in these competitive markets with a vibrant local presence.
Jamie Lynn, Executive Vice President, Head of Distribution, EMEA, said: “By expanding our Dubai operation to handle the key emerging markets of the Middle East, Turkey and Africa we’ve got a real opportunity to build on the significant successes we’ve had to date and to exploit opportunities with emerging players to cement our position as market leader in the region. In Anahita and Emre we have two hugely impressive executives whose deep local knowledge and wide-ranging experience will help us to drive these opportunities and grow our business further.”
Kheder has over 14 years of working with in the region and has been with FremantleMedia since 2011, when she joined FremantleMedia Enterprises (FME) as VP, Middle East. Prior to joining FME, Kheder, held marketing positions within the music and sport industries before specialising in branded entertainment and entertainment marketing.
Mumcuoglu joins FMI from World Wrestling Entertainment Inc. in Turkey where he was responsible for the vision and strategic direction of the company’s business development in Turkey and Central Asia. In addition to his time at World Wrestling Entertainment Inc., he worked as Director of Programme Acquisitions for Fox Turkey. Prior to that Mumcuoglu worked at Discovery Networks in Istanbul where he was Head of Affiliate Sales for Turkey, Middle East and Israel.
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