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Google inks ad partnership deal with Yandex

: Thursday, February 27 - 2014 @ 10:38

Google Inc. has signed a partnership deal with Russia’s largest search engine, Yandex, to allow their clients to tap into each others’ advertising inventory, Reuters has reported. Under the agreement, Google’s advertising clients will gain access to the advertising inventory offered by publishers in Yandex’s advertising network, while Yandex’s advertising clients will be able to bid for display inventory in Google’s real-time bidding marketplace DoubleClick AdExchange.

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Thursday, February 27- 2014 @ 10:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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