Millward Brown, the insights arm of WPP, has said Google has overtaken Apple to become the world’s most valuable global brand in its annual BrandZ Top 100 Most Valuable Global Brand ranking. Google is valued at $159bn, an increase of 40% year-on-year. Apple fell to second place due to a 20% drop in brand value, to $148bn. “Google has been hugely innovative in the last year with Google Glass, investments in artificial intelligence and a multitude of partnerships that see its Android operating system becoming embedded in other goods such as cars. All of this activity sends a very strong signal to consumers about what Google is about and it has coincided with a slowdown at Apple,” said the managing director of Millward Brown, which manages BrandZ, Nick Cooper.
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