Growth in internet advertising market is motivating increasing numbers of organisations to leverage low-cost options such as Google Adwords or Facebook Ads to target their customers. Internet advertising is playing a key role in this transformation, with IDC forecasting a 27% compound annual growth rate for spending in this area by Middle East and Africa businesses between 2013 and 2018. “People are sharing videos more than ever before. This region is more sophisticated with more bandwidth. This region invented story telling and this region is about story telling, and video is the best way to tell a story. Businesses are using videos more daily now on Facebook and are witnessing fantastic results,” Nicola Mendelsohn, vice-president of Facebook EMEA, told Gulf News. “We are very happy with the growth of Instagram and Messenger, which are over 200 million users.”
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