Memac Ogilvy Dubai became the most awarded regional agency in Cannes history as they picked up a Titanium Lion, three Gold Lions and two Silver for UN Women ‘Autocomplete Truth’ campaign and 1 Bronze for Rescue Radio. Ogilvy & Mather were named Network of the Year for the third consecutive year.
The Autocomplete Truth campaign for UN Women, from Memac Ogilvy Dubai, was a leading entry at the Cannes Lions International Festival of Creativity 2014, becoming the first campaign in the region to ever win the highest accolade, a Titanium Lion. Further to this unique achievement, the campaign won a Gold Lion for PR and two Gold Lions for Promotion and Activation. Two Silver Lions were also picked up in social media and cyber categories as the campaign reached 1.2 Billion global impressions with over 2.4 million Twitter impressions.
Despite decades of global advancement, discrimination and prejudice towards women remains a global issue. Memac Ogilvy Dubai intended to reignite a conversation on the subject of gender inequality through the creation of the UN Women campaign. The campaign spread virally, crossing multiple geographies and language through its inherent simplicity and power of the central message. The campaign offered UN Women a singular path to create global discourse and draw attention to the organisation’s ongoing humanitarian efforts for women around the world.
The campaign was named ‘The Most Shared Ad of 2013’ by AdWeek and ‘Social Good Campaign of 2013’ by Ad Council.
More than just making news headlines, the Autocomplete Truth drove men and women to debate gender inequality across social media platforms, local and international TV talk shows, radio stations, blogs, PR summits and even in classrooms worldwide. The campaign sparked a truly global discussion, putting gender equality back on the world’s agenda.
Following a week of success across multiple categories at Cannes, with 110 Lions in total, Ogilvy & Mather rounded off the Festival by being named Network of the Year for the third consecutive year.
Worldwide Chief Creative Officer at Ogilvy & Mather, Tham Khai Meng, said: “We are honored by this recognition from our peers, our industry, and the creative community who were a part of Cannes. This would not be possible without the formidable support of our clients and colleagues. To win here – at a truly international show – is a testament to the bravery of our people.”
Edmond Moutran, Chairman and CEO of Memac Ogilvy Middle East and North Africa, praised the Dubai office and wider network: “I am so proud to see the recently crowned Number One Creative Director Internationally (according to The One Show 2014) Ramzi Moutran, lead his team to such amazing heights at Cannes.”
Memac Ogilvy remains committed to delivering compelling, creative content for clients and campaigns across the region. The impact of the UN Women campaign underscores this commitment and sets the standard for these powerful executions.
At this year’s Dubai Lynx Awards Memac Ogilvy also enjoyed great success taking home 46 awards throughout the night, including Network of the Year, Agency of the Year for Dubai Office. Further to this, the agency scooped 2 Grand Prix, 14 Gold, 23 Silver and 7 Bronze awards on top of the 72 shortlists and saw Edmond Moutran receive the prestigious Dubai Lynx Advertising Person 2014 Award.
Wednesday, July 9- 2014 @ 11:56 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.