NBK has signed a one-year contract with OOX, making it the latest organization to take advantage of OOX’s innovative online advertising monitoring service, OOXmonitor.
OOX has been bringing competitive online advertising monitoring and intelligence to the UAE, Saudi Arabia, and Kuwait markets since 2008. Essentially, OOXmonitor tracks ads placed across the Internet and tags and delivers the data to subscribers like NBK to help them follow competitor activity and improve their own advertising strategies.
In Kuwait, the banking and finance industry ranked as the second most active industry placing online advertising in Q4 2013, making it a ripe market for such companies as NBK. With a better understanding of what competitor financial institutions are doing in the digital marketplace, NBK will soon be able to move implement refined messaging, and target audiences via channels that are known to deliver success.
“We are proud to add National Bank of Kuwait to our growing slate of clients,” OOX management reported. “Demand for online advertising in the Middle East has, in many cases, outpaced the resources companies have available. With our service, NBK will be better positioned to develop effective online advertising campaigns and put those campaigns in front of the right people,” OOX management added.
With the largest market footprint in the MENA region, OOXmonitor offers a competitive database updated daily with more than 30,000 unique campaigns from 10,000+ brands across more than 100 categories.
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