Publicis Middle East has announced a change in leadership in its creative department. After 34 years of service, Hatch Basmadijan and Publicis Middle East have agreed to part ways, with international multiple award-winning Alex Brunori announced as Publicis’ new Regional Executive Creative Director.
Maher Abouzeid, Group GM – Lower Gulf, Publicis Middle East, said: “We are very confident in Alex’s abilities to take the creative work of Publicis Middle East to new heights, given his proven track record. He has an exceptional portfolio of work for numerous leading clients, some of which we work with today. Alex is the ideal man to step into Hatch’s shoes, and on behalf of everyone within Publicis Middle East, I would like to thank Hatch for his outstanding contributions and wish him the very best.”
Raja Trad, CEO of the Leo Burnett/Publicis Group of Companies MENA, said: “Alex’s fresh perspective and integration expertise will allow us to continue with our commitment to delivering creative excellence and success for our clients. With a strong performance history as a base, we will continue to expand our capabilities and deliver increasingly engaging creative work to further our clients’ brands. We are committed to ensuring ever-growing success for Publicis and the Group.”
Having worked for leading agencies around the world, Alex Brunori is well qualified to welcome in a new era of creative excellence at Publicis Middle East. Throughout his 14 years of experience in integrated communication with leading agencies, he has worked on a rich variety of premium, luxury, fashion, food, and lifestyle brands. In 2013 alone, he led his creative team to achieve three Bronze Lions, two Shortlists, and one National Diploma at Cannes, as well as recognition earned at four additional international industry awards. He has been a regular member of international judging juries, including at the Cristal Festival and Cresta Awards, and is frequently invited to share his expertise at university lectures and via published essays.
Speaking on his appointment, Alex Brunori said: “This is an exciting opportunity to work with Publicis Middle East and its prestigious client portfolio. The region offers myriad possibilities with its diverse, dynamic culture and people, and there is a lot of potential in terms of creativity that I intend to introduce through our clients’ work. My focus will be on driving excellence, excelling past capabilities, and encouraging more deeply integrated communications campaigns.”
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