Paris-based research agency RECMA (Research Company Evaluating the Media Agency Industry) has named Starcom MediaVest Group the number one ranked agency in the MENA region in its 2013 Global Billings Rankings Report. In 2013, SMG MENA increased its billings by 18%, with an industry share of 17.5%.
RECMA’s report evaluates the overall activity—including buying billings and specialized services—of all global media agencies across 62 countries. The agency has maintained the number one position in RECMA’s report for the last four year.
SMG has also been ranked number one global media network. In addition, RECMA also named the network No. 1 in the ‘Top 14 Countries’ ranking, which is a key chart in the overall report that accounts for 81% of the media agency industry. Furthermore, SMG retained its position in the overall regional evaluations— including its top rank in North America—and was named the No. 2 agency in Asia-Pacific and Latin America.
Publicis Groupe has also maintained the number one position globally in Group of Networks with an industry share of 29%.
“We would like to thank all of our clients and suppliers for their continued support, which has helped us maintain our number one position in the market. This was possible because of the ambition of our partners and talents for industry-leading marketing and innovation,” said John Antoniades, CEO of SMG MENA.
“We are greatly humbled and honored to maintain our number one position for four consecutive year. RECMA’s ranking is a further testament to our great team and the faith our clients continue to have in our work. Our gratitude will drive us to relentlessly strive to be the best,” added Alex Saber, Chairman of SMG MENA.
SMG MENA had its most celebrated year on record in 2013, where the agency won the 2013 Dubai Lynx Media Agency of the Year award and the 2013 MENA Cristal Agency of the Year.
Globally, the network garnered 525 product award recognitions. Award highlights included 15 Agency and Network of the Year awards, 24 Cannes Lions, 35 Festival of Media awards and two Effie Grand Prix. Through July 2014, SMG has already been awarded Media Network of the Year at the Cannes Lions International Festival of Creativity, along with being named the Most Effective Agency and Most Effective Agency Network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Group also took top honors as Most Effective Holding Company.
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