Serviceplan Middle East is set to launch in April a media planning and buying arm in the region, Campaign ME has reported. Mediaplus is due to launch with the hiring of two people, with plans to expand to 20 by the end of June next year. “We were indirectly involved in media already, but in order to bring the proper tools, which will differentiate us from all the media buyers over here and media agencies, we need to be more visible,” said managing partner at Serviceplan Middle East, Rami Hmadeh. “We’re not offering media as just a side service – this is why we’re launching the actual brand with the expertise. We have the expertise of the CEO of Mediaplus International who will be visiting Dubai soon. We’re already hiring people and bringing some talent from Germany over here.”
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