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Twitter buys mobile ad startup

: Sunday, June 08 - 2014 @ 12:20

Twitter Inc. has announced plans to acquire Namo Media, a technology firm specialising in “native advertising” for mobile devices, Reuters has reported. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased last year for more than $300m. The combined platform would improve the social media power’s ability to deliver “native ads” – promotional material that blends into mobile apps and mobile websites.

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Sunday, June 8- 2014 @ 12:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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