Yahoo to stop honouring ‘Do Not Track’ requests

: Sunday, May 04 - 2014 @ 10:59

Yahoo Inc, has announced it will stop honouring “Do Not Track” requests made by users’ browser, the Wall Street Journal has reported. The decision is a course reversal for Yahoo, which was the first, and, until now, the largest web company to say it would honour no-tracking requests from users. The move is part of a wider strategy from CEO Marissa Mayer, who referred to Yahoo as a “personalisation company” during an interview at the TechCrunch Disrupt conference last September.

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Sunday, May 4- 2014 @ 10:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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