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Versatile PowerShot S1 IS opens new line for Canon

United Arab Emirates: Tuesday, April 13 - 2004 @ 11:18

A fully featured and well specified digital still camera with a 10x optical zoom, the PowerShot S1 IS is also a quality digital video camcorder, with capacity to shoot clear and natural video clips with 30 frames per second VGA resolution and high quality sound. An optical Image Stabilizer is featured, limiting blur in digital stills and keeping video footage steady. The 3.2 Megapixel sensor and Canon’s image processing algorithms allow enlargements without image degradation up to A4 in size and the optional waterproof case allows the PowerShot S1 IS to be taken to a depth of 40m for digital stills and movie footage capture while surfing, diving, snorkelling or skiing.

“This camera represents a significant development for Canon and brings something new to the Middle East market,” said Michel Sabbagh, Marketing Manager, Canon Middle East, at the camera’s launch. “It has digital still capacity to rival many single purpose digital cameras, and digital video quality that will delight many camcorder users. Canon’s strengths across different fields have driven a convergence of technologies to deliver an exciting new product concept”.

Powerful lens
The PowerShot S1 IS features an f/2.8 – f/3.1, 38-380 mm (35mm equivalent) zoom lens. Optional wide and tele-converters are available to extend the lens range from 26.6 mm right up to 608 mm. The zoom is driven by a tiny ultrasonic motor (USM). The motor uses ultrasonic frequency vibrations to drive a tiny rotor which is fast, powerful and highly responsive. In digital still modes it drives the zoom at maximum speed, while in video mode it slows for a smooth effect and runs virtually silent, avoiding interference with video sound recording.

Optical Image Stabilizer
The PowerShot S1 IS features Canon’s shift-type optical Image Stabilizer (IS) technology. IS significantly reduces the effects of camera shake, important with cameras such as the PowerShot S1 IS that have high magnification lenses. Tiny movement detection gyros and a correcting lens element counteract the effects of lens shake to deliver sharper final images. The resulting compensation is the equivalent of between 2 and 3 extra stops, which means the camera can be used at slower shutter speeds without a tripod without any detectable increase in image blur. With its combined large f/2.8 aperture and image stabilization, the camera performs remarkably well in low light conditions.

True movie capability
Smooth, flicker free, clear and natural movie clips may be recorded to the camera’s CF card in 30 fps VGA resolution. Moreover, zoom, autofocus, auto exposure and auto white balance all work during movie shooting. Quick and easy shooting is provided by a large “Movie” button on the rear of the camera. Footage of up to 60 minutes or 1GB can be recorded in a single shooting (at QVGA/15 fps mode).

Auto focus and exposure metering
The TTL auto-focus options have been designed with both the still photographer and camcorder user in mind, and include FlexiZone AF/AE point selection and AF lock. The camera has a closest focusing distance of 10cm (W) and 93cm (T). Exposure metering is selectable between evaluative, centre-weighted average, spot (centre or linked to AF point).

Easy review and flash
A vari-angle LCD makes for easy framing from candid or high/low viewpoints. A built in flash can be set to operate automatically, always on or always off. It features a red-eye reduction mode, flash exposure lock and second curtain synchronisation, often used in night photography to create an image of blurred lights trailing a moving lit object.

Purpose built processor
Built into the PowerShot S1 IS is Canon’s DIGIC processor, the dedicated image processor now found in all Canon digital cameras up to the EOS 10D Digital SLR. By integrating all image processing algorithms onto a single chip, the purpose-built DIGIC processor has underpinned much of Canon’s success in the digital camera market by delivering fast write times, minimal shutter lag, optimal image definition and consistently precise and natural colour reproduction. DIGIC also makes the camera highly responsive, all but eliminating the phenomena of staring at the back of the camera waiting for an image to display. iSAPS technology reads camera settings and environmental data to predict the most likely scene and makes adjustments accordingly.

13 Shooting modes
To cover every conceivable still and video shooting situation, the PowerShot S1 IS has 13 shooting modes and six photo effects. Shooting modes include Auto, Program, Shutter speed priority, Aperture priority, Manual, Custom, Portrait, Landscape, Night Scene, Fast Shutter, Slow Shutter, Stitch Assist for capturing panoramas (for later merging with PhotoStitch software) and Movie. Photo effects include Sepia, Vivid, Low Sharpening, Black & White and Custom. The camera also has an interval timer function, capable of automatically taking a series of photos at regular intervals.

Software and access to CANON iMAGE GATEWAY
Software supplied includes browsing and printing software ZoomBrowser EX (Windows) and ImageBrowser (Mac). Other software includes PhotoStitch, plus photo and movie manipulation software ArcSoft PhotoStudio and VideoImpression. Drivers include TWAIN (Windows 98/2000) and WIA (Windows Me). Picture Transfer Protocol (PTP) support allows the camera to connect to any Windows XP and Mac OS X (v10.1/v10.2) system without the requirement for a driver installation.

Camera ownership entitles the purchaser to 100MB free storage space on the CANON iMAGE GATEWAY, a form of private online gallery where albums can be stored and shared and where the camera’s settings (such as shutter sounds and start up image) can be personalised.

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Tuesday, April 13- 2004 @ 11:18 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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