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Charlotte celebrates the opening of its new branch in Makkah

Saudi Arabia: Thursday, June 20 - 2013 @ 15:52

On this occasion, owner of Cahrlotte chef Abdullah Ba Taweel said, “Opening this new branch in Shawqyah Street on 200 square meters comes to meet our customers’ increased demand on Charlotte’s luxurious desserts. In all Charlotte branches, we present our best products in which we use the finest raw materials, chocolate and fruits imported from France, Netherlands and Belgium.”

Bataweel also said that the secret of Charlotte products lies on the concern paid to the details and combining taste, decking and decoration, however maintaining the high quality as well as reasonable prices.

“After 19 years of working in the kingdom under the name ‘Bakery House’ in confectionery and pastry, we are coming under a new name; ‘Charlotte’. This name was inspired from ‘Charlotte’, the story of Cake, which is the outcome of people’s love to their beloved queen Charlotte, the wife of King George III of England and mother of King George IV and was designed by renowned French chef Antonin Careme in the seventeenth century.” Added Ba Taweel.

‘Charlotte’ is a royal taste token and expression of love and loyalty, in this sense, ‘Bakery House’ linked the new name to the ancient one with its noble symboles and meanings, eyeing a sole goal; which is to delight its fans by providing the best French and European desserts.

To chef Ba Taweel, the French cuisine tops world global cuisines equipped with its diversity, resources and ancient history, adding to this the distinctive echelon given to desserts, especially that desserts are served with each of the main three daily meals in the French cuisine and conceivably ‘Charlotte’ is one of the top French pastries that have sprung up in global cuisines, boosted by its delicious taste and distinctive decoration which adorns every table, thence how is Charlotte made in Saudi Arabia?

“Charlotte has five branches, three in Jeddah and two in Makkah and we plan expansion in the future, especially with the confidence we meet from our customers” Bataweel concluded.

It is worth mentioning, that chef Abdullah Bataweel the owner of ‘Bakery House’, now ‘Charlotte’ enjoys a long experience in the international schools for cakes and desserts in France, Germany and the United States He studied engineeering for three years in the knigdom, yet he transferred and got his batchelor’s degree in business from Switzerland.

His favorite hobby is making cakes and desserts which never left him while studying and to achieve his ambitions, he worked in the famous “Four Seasons” hotel in Philadelphia, USA. In addition, in his journey seeking to gain more experience he moved to France to work with the most famous French chefs in desserts and cake.

His limitless ambitions pushed him to move to Germany where learnt the latest technology in making cakes and here he is back to Jeddah where he established the first factory specialized in desserts and cakes.

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Thursday, June 20- 2013 @ 15:52 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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