Speaking of Yafi’s appointment, Andrew Yi, President and CEO of Cheil MEA RHQ, says, “Cheil is strengthening its regional structure and growing the agency capabilities. We aim to become a regional force in the marketing communications industry and expand in the important neighbouring local markets. Azmi has a proven record of achievements in the region and we are thrilled to have attracted him to Cheil. We are confident he will help us achieve our goals and take Cheil MENA to new levels of excellence.”
Yafi commented, “These are exciting times for Cheil and I am delighted to join this passionate and dynamic group. Their growth ambitions for the region mirror the changes being witnessed here, and I am thrilled to be part of it.”
The leading agency in Korea and the 17th largest Marketing Communications group in the world, Cheil Worldwide have been on a global drive appointing local senior executives in major regional markets.
Cheil Worldwide acquired a significant stake in London Creative Agency, Beattie McGuiness Bungay (BMB) in 2008, and later a majority stake in The Barbarian Group (TBG), the highly acclaimed award winning digital creative and marketing agency in the US.
With headquarters in Seoul, South Korea, Cheil operates 31 overseas offices in 26 countries.
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