Digital Media Services (DMS), which serves as the digital arm of Choueiri Group, recently announced that it has been appointed as the Exclusive Media Representative for “Kooora.com” – the Middle East’s leading online destination for global and regional sports.
Kooora.com is the premier digital platform, aimed at sports fans and enthusiasts, who share a passion for sporting action, news and the latest updates. Serving as the region’s foremost digital sports arena, Kooora.com focuses on football, as well as a wide variety of other sports, ranging from basketball to extreme.
Kooora.com has proven its ability to provide outstanding coverage of everything related to the exciting world of sports, from up-to-the-minute scores and news, in-depth and often controversial analysis, to team decisions, transfers and stadium reviews, information on referees, amongst other related topics. It enables its users to access and read up on up all these updatesat any given time. The site also features live matches, as well as rebroadcasts of major sporting events from TV channels.
Speaking on the scope and potential of the new partnership with DMS, Kooora.com’s Founder, Khalid Aldoseri stated that “Kooora.com has swiftly grown to become the region’s leading website for sports, centered predominantly on the region’s long-standing affinity with football.
Today it has come to encompass all team sports, and a huge range of the top regional as well as global competitions. As we move to enhance our leadership in the region, we are pleased to be partnering with DMS as our exclusive media sales representatives and look forward to a fruitful and prosperous journey ahead with them”.
Expressing his views on the newly drafted DMS and Kooora.com partnership, Pierre Choueiri, Chairman and CEO of Choueiri Group stated that “With digital continuing to grow at a remarkable pace in the region, we are very pleased to welcome the Middle East’s leading sports website to the DMS portfolio. Patnering with Kooora.com is a very important milestone adding a significant element to the diversified solutions that DMS offers agencies and brands. Our role, as always will be centered on optimizing the marketing of this platform and ensuring its sustained growth as a premium digital advertising platform. We are extremely happy to have Kooora.com on board with us”.
Elaborating further on the appointment, DMS’ Managing Director, Michel Malkoun said that “At DMS, we are delighted to now be able to extend our specialist approach to the team at Kooora.com. The website has enjoyed a great deal of success and consistent growth since its establishment. Sports at large and especially football attract large audiences across the region and we do look forward to start including Kooora.com as part of the diversified media mix solutions we offer our clients. We are confident that the synergy with the Kooora.com team will enable us both to reach new levels of success”.
Tuesday, February 4- 2014 @ 5:25 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.