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The sixth sense of business

: Sunday, May 30 - 2004 @ 18:22

“Over the past few years, we have been building our network in response to our customers’ global research needs. We have brought together some of the most respected and leading market research companies in the world under one company. Many of these companies were, and remain, market leaders in their own country, contributing to the strength of our group.

The market research landscape has changed over the past few years. Clients increasingly demand global research solutions from one company. While TNS had international offices previously, the multiple corporate brand names meant that clients often perceived TNS as an ‘association’, a ‘network’ or ‘loose collaboration’, rather than one global entity. In order to get on the regional and international pitch lists of major companies, TNS needed to make sure that the global offering truly reflected its brand values and positioning. Thus the new logo and the TNS new positioning as – The Sixth Sense Of BusinessTM.”

For TNS ‘The Sixth Sense Of Business’ means being the best at understanding the world our clients live in, interpreting the opportunities and dangers that face them, providing a window to their future. It means understanding what is happening today and what will happen tomorrow, providing consumer and marketing intelligence that cuts through the noise.

Now as a truly consolidated international brand, TNS offers clients the reassurance and confidence that comes with working with a world leader, with a strong local presence.

1+1 = 3: Merging TNS And NFO WorldGroup

Together we offer you more!

Last year TNS, Taylor Nelson Sofres, completed their acquisition of the NFO WorldGroup in a deal worth $ 425 million – the largest of its kind ever in the market research industry – therebye consolidating its position as one of the 3 largest market research groups worldwide and the largest in ad hoc customized research.

Here in the Middle East the agency originally known as MERAC, which became NFO WorldGroup (Middle East & Africa) 7 years ago, became part of the global TNS network. Stuart Campbell-Morris, the founder of MERAC and still with the agency, now as Regional M.D. for Middle East & Africa, welcomed the deal, saying “When NFO was acquired by Interpublic we became part of a huge and very varied marketing services organization; the acquisition by TNS brings a single focus once again, back to market research per se.

TNS has an exceptionally strong product portfolio and sectoral specialities, with obvious synergies and opportunities for us. For example, as MERAC we pioneered Household Panels in the region. Now we will be reviewing that product once again as TNS has recognized strengths in Panels. We will also be reviewing our geographic reach in the region.”

Under NFO, Middle East & Africa was part of a wider region encompassing Asia Pacific. Instead, TNS brings the region in under Southern Europe. As Pedro Ros, Head of TNS Southern Europe, explains, “We see advantages in this realignment to match how many of our largest clients in the region organize themselves.”

Across Middle East & Africa TNS offers research services in the following countries: Algeria, Bahrain, Iran, Jordan, Kuwait, Lebanon, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Sudan, Syria, Tunisia, UAE and Yemen. TNS has the capacity to do large scale multi-country research projects covering market sizing, segmentation, brand equity, brand positioning, advertising testing, brand tracking, media audience measurement, etc, etc.

In addition, the new TNS global organization means that the enlarged network offers:

• Offices in 70 countries
• Europe, Americas, Asia Pacific and Middle East
• Pan-regional and multi-country studies
• Internationally consistent data and analysis
• Expertise shared around the network.

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Sunday, May 30- 2004 @ 18:22 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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