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TNS to launch online research services in the Middle East

: Thursday, April 05 - 2007 @ 12:05

These will include its 6thdimension online access panels, plus a full range of online solutions. The first phase will cover Saudi Arabia and the United Arab Emirates, with other markets likely to follow.

Mark Walton, TNS Regional Director for 6thdimension Interactive Research for Asia Pacific, Latin America, Middle East and Africa, said: “We have seen rapid growth since we launched our 6thdimension online initiative in Asia Pacific in 2005. Extending our online services into the Middle East is a natural development for TNS and our clients – and more markets will follow as we extend our services globally. With the introduction of the new Middle East panels, TNS will offer 6thdimension panels in twenty countries, with over 3 million active panelists across North America, Europe, Asia Pacific and the Middle East.”

Says Walton, “We expect our online services in Saudi Arabia and the UAE to be available within three months. As with all of our 6thdimension services, the new panels in the Middle East will be supported by an extensive programme of validations and research-on-research. 6thdimension not only allows us to offer research solutions faster and more cost-effectively, but delivers consistently top-quality research through our fully-managed panels.”

Steve Hamilton-Clark, Managing Director of TNS Middle East, says “We are extremely excited about this new development and the unique benefits it will bring to all our clients. TNS is the world leader in online research and we are delighted that we will now be able to offer 6thdimension online solutions to the Gulf region.”

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Thursday, April 5- 2007 @ 12:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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