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Tony Cowling appointed President of TNS and awarded MRS Gold Medal

: Sunday, February 05 - 2006 @ 15:14

A founder member of the company in 1965, and subsequently Chief Executive and then Chairman, Tony Cowling has played a key role in building the company to its present position, and as one of the leaders in the market information industry.

David Lowden, Chief Executive of TNS, said:

“Tony has been a central figure within TNS over the past forty years and has unrivalled experience of the market information industry. I am delighted that Tony will continue to be part of TNS and that we can still benefit from his advice and consultancy on strategic issues, and from his considerable knowledge around specific sectors of our business. I am also delighted that Tony’s unique contribution to our industry has been recognised by the Market Research Society.”

Tony Cowling has been awarded the MRS Gold Medal to celebrate his outstanding lifetime achievement and contribution to market research. Cowling received the award in recognition of over 40 years service to the industry, during which time he contributed not only to its development and integrity, but also to the wider UK economy and business.

Tony Cowling’s career has spanned five decades, during which time he has helped to define and raise the professional standards and integrity of market research. For many years he was an active member of the MRS Professional Standards Committee, helping to upgrade the Code of Conduct and guidelines on best practice.
During the 1970’s, Cowling was instrumental in helping build the Association of Market Survey Organisations (AMSO). Since then, he has spent considerable time representing market research to both Government and other marketing sectors. He was particularly influential in defending and promoting the industry’s interest in relation to UK legislation on data protection in 1984.

More recently, Tony Cowling has devoted a considerable amount of time and energy to building the ‘Voice of the People’ project around the world. This project conducted by Gallup International Association (GIA), of which he is now President, regularly collects information on a worldwide basis (typically 60+ countries) on major world issues such as poverty, democracy, corruption, health, the environment and human rights. Over the past few years he has devoted increasing amounts of his time to working with Gallup International Association and the World Economic Forum (WEF) to make world leaders increasingly aware of the views of the people of the world on such issues.

David Barr, Director General, MRS said: “The MRS Gold Medal is an exceptional and rarely-awarded distinction. Tony Cowling has exercised major influence over many years on both the professional and commercial development of market research. He is an outstanding ambassador for market research, generating a wider understanding of the benefits of skilled research, and of its value and resilience as a commercial enterprise”.

The announcement of the award to Tony Cowling was made at the Taylor Nelson Sofres global management conference on the 23rd January. The Gold Medal will be presented at the MRS awards ceremony, which will take place in Autumn 2006.

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