Biz-group named best UAE SME to work for by GPTW | Biz-group named best UAE SME to work for by GPTW -

Biz-group named best UAE SME to work for by GPTW

United Arab Emirates: Tuesday, October 01 - 2013 @ 00:00

By Sidra Tariq, Editor, SME Info

Five more companies have been rated among the best SMEs to work for by GPTW, which is the regional arm of the global research and management consultancy that recognises best workplaces in more than 45 countries.

These include Leminar Air Conditioning Co., PR agency Dabo & Co, Emitac Healthcare Solutions, Eton Institute and Paramount.

The winners were announced during a ceremony held in association with Dubai SME, the DED’s agency mandated to develop the SME sector and organiser of the Dubai SME 100 ranking. The companies have been evaluated on the levels of credibility, respect, fairness, pride and camaraderie within their organisations.

The list is based on confidential employee feedback and an internal culture audit of SMEs which have opted for GPTW’s workplace assessment programme. Only companies that score 75 points or more in the assessment are recognised by the Institute.

David Robert, CEO of GPTW Gulf, said the winning companies are great role models for SMEs both locally and globally. While not disclosing how many companies applied for the programme, he noted, “Although we had a fairly robust participation, these six met what we considered to be an international threshold for high-trusted best practice…Biz-group [in particular] stood out as exemplifying what we feel are the right ingredients to fostering high-trust relationships in a great workplace culture.”

According to a press statement, the company’s sound and people-centred workplace practices, especially in hiring, inspiring, welcoming, and thanking staff, helped Biz-group achieve the highest score on its proprietary trust measurement tool.

As part of GPTW’s partnership with Dubai SME, there are talks of allowing companies who rank among Dubai’s top 100 SMEs free participation in the next assessment, which is typically fee-based, Robert noted. The companies can purchase reports but the registration fee will be complimentary.

Best practices

Apart from revealing some of the best companies to work for, the assessment highlighted some strengths among SMEs, said Robert. One of them was a key focus on hiring the right people.

“Large companies can absorb the employees who may not be contributing fully or are low performers but small companies cannot,” specially with resource constraints, he added. “Many of the companies acknowledged today were much more patient in terms of who they attracted and how they hire…Biz-group, for instance, has a very strategic and thoughtful recruitment process.”

Speaking to SMEinfo, Hazel Cowling, partner of the biz-group, said, “When we say we hire and fire on values we absolutely do. To start off, we have what we call scorecards. For every position that we are recruiting for, we identify exactly what it is we are looking for; so it’s not just about competence, it’s also about behaviours and value systems [along with] the type of experience and qualifications.”

Moreover, instead of limiting the employee’s assessment to the duration of work experience, they delve deeper into the lifecycle of an employee to determine if he or she is the right fit. They also assess whether the company itself is a good match for the candidate depending on his/her needs and unique goals, she added.

Other SME strengths highlighted in the assessment include better access to leadership and strong two-way communication which is possible because of fewer organisational layers.

The opportunity for employees to utilise different skill sets also adds value, Robert noted. “The companies we evaluated in this programme understand the need to have cross-functional training and be able to use talent in a variety of capacities so that the company is more agile” and helps employees grow.

According to Robert, the survey results revealed that employees appreciate a sense of family and teamwork that encourages them to work together towards accomplishments instead of battling it out in a competitive environment. “Employees also appreciate the commitment of the organisations to the community and to social causes that resonate with their own value systems,” he added.

Areas for improvement

However, there is still room for improvement for SMEs. “Employees who work for small companies are still trying to find a way to balance their life and their work responsibilities,” says Robert, talking about a key takeaway from the assessment.

Due to limited resources, small businesses tend to have an “all-hands-on-deck” mentality and employees often have to put in more time and effort. In order to create a more effective environment, SMEs should work toward offering a better work-life balance.

They also need to find key differentiating factors to be more attractive as employers, Robert added. With large companies boasting of big compensation packages, what do you have to offer as an SME to appeal to talent and compensate for that?

Answering this question is critically important for talent attraction and retention, he stressed.

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Tuesday, October 1- 2013 @ 0:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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