At the start of each year, we’re all consumed with making life-improving resolutions, such as getting back into shape or spending more quality time with our families. However, how often do we apply this to work?
By Garry Gürtler, Vice President Middle East, Regus
As the new year dawns, consider following these start-as-you-mean-to-go-on steps towards maximising results for your company in 2014.
Adopting flexible working practises to increase productivity could be the making of your business over the next 12 months. Jay Jamrog, futurist and senior vice-president of research at the Institute for Corporate Productivity (i4cp), says: “Figure out how to align the desires of managers and staff with the needs of the business and you’ve got more engaged and innovative employees who help power an agile organisation.”
Moreover, the numbers don’t lie: Regus’ research shows that 75 per cent of managers believe that flexibility increases productivity. Give it a go and you too could reap the benefits. Respondents also said that flexibility increases loyalty, so it’s a win-win solution.
Look at your budget
Does the rent your company pays on commercial real estate make up an untenable percentage of its outgoings? How about surfeit meeting rooms or the office’s prime, city centre location? Headcount also comes into the cost equation – does every employee need a fixed desk?
While the research shows that 55 per cent of desks are empty at any one time, firms that prioritise cost-cutting measures – such as a flexible workspace – also gain maximum advantage from existing assets and expand faster. The money saved could instead be used for facilities that employees really want, such as better catering and coffee-making facilities, ergonomic furniture, a breakout space or even cycle racks.
Location, location, location
Small business owners who work from home might benefit from the on-paper prestige that a big-city virtual office address can provide. This ease of doing business can also prove beneficial when entering new markets or be a catalyst for serendipitous meetings that can arise from working in shared-space business lounges.
Engage on professional social networks
With 4.2 billion people now using a mobile device to access social media on the move, it has never been more important for businesses to embrace platforms, such as Twitter, Facebook and LinkedIn. If you network on social media sites in a similar manner to how you do face-to-face discussions, users will feel more engaged with your brand. Research from Social Media Today points out that 46 per cent of web users use social media to make purchasing decisions, so make sure you are there to interact with them and your business could reap the benefits.
Finally, commit to your resolutions
Setting intentions for a more productive business life and not following up is in nobody’s interests. By evaluating your progress on a regular basis – having split big tasks into bite-sized, actionable items – you can hold yourself accountable to any size of plan. Thus, by the end of 2014, you will have fulfilled the goals you set for your company for the new year.
Tuesday, November 26- 2013 @ 13:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.