Although the common belief is that recruiting for senior managements cannot be done online, quality senior applicants are shying away from sending their CV to a generic application form, free job boards, public email addresses and preferring to engage directly with the employer via the website.
While some may think that senior roles require executive recruitment agencies, Cazar’s study suggests that employers have become very proficient at finding top candidates online.
Such companies have a clear online recruitment strategy, tools and a content-rich career website – which acts as the biggest source of senior hires at 38 per cent. Similarly, candidates who apply through professional networking sites have a 37 per cent chance of getting hired.
The senior management report surveyed 350,174 candidates to clear misconceptions and investigate some perceived myths about recruitment, social media, head hunters, recruitment agencies, time required to hire, to provide a new perspective.
“Quality senior candidates know who they want to work for, so they directly go on those employers’ career website. That is why it is essential for these companies to present content that is attractive to potential applicants,” says Guy Rickett, CEO of Cazar.
The report took into account more than 30 medium- and large-size companies, over a 15-month period, between June 2012 to September 2013, across diverse sectors, including retail, construction, banking, transport, IT, broadcast media and telecom. Vacancies for top-level job titles, such as CEO, COO, CIO, CFO, CSO; senior roles, such as director of marketing, financial controller, head of IT and so on were analysed.
It is important to note that the Middle East region comprises more than 24 countries (including Levant and the GCC region), hence, it is fairly complex and fragmented, each with its own work culture, customs, business practices, economies and regulations. Despite this, the findings on top-level management hires across the region were consistent.
• Senior candidates look for vacancies online – more so than anyone else.
• Amongst companies with a good online strategy, a vacancy generats an average of 274 applicants, while a senior job vacancy produce 566 applicants.
• The companies analysed got 98 per cent of their applicants through an online channel.
• Recruiting from the corporate talent pool takes 24 days on average, while agencies take 71 days.
Wednesday, September 18- 2013 @ 0:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.