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LinkedIn survey reveals recruiting trends

Middle East: Wednesday, September 11 - 2013 @ 09:38

Over 3,300 human resources (HR) executives took part in the study, which reveals the utilisation of social networks is now the top trend within recruitment.

The networking website now has more than 238 million members globally – over nine million within the MENA region.

The top five most important long-term recruiting trends emerging from across the world were:

1.Utilising social and professional networks (37%)
Companies are increasingly using professional social networks to find and hire the
best talent.

2.Upgrading employer branding (30%)
In a competitive talent market, a company’s employer brand is an essential element in attracting the best candidates, and can half the cost-per-hire.

3. Finding better ways for HR to source passive candidates (29%)
At any one time, only 20 percent of professionals are actively looking for a new role. The vast majority are passive candidates which, thanks to social media, can now be discovered by recruiters.

4.Being a strategic talent advisor to the business (24%)
HR has finally earned its seat in the boardroom with access to new data and insights that can inform strategic decisions of the business.

5.Boosting referral programs (21%)
Referrals are still the best sources regarding recruitment for a lot of companies, and social media insights are powering new tools that can help businesses increase the talent they have access to.

“The way in which companies identify and hire the best talent has changed,” says Ali Matar, LinkedIn’s head of talent solutions for the MENA region.

“This new data reveals that social media is the biggest driving force behind this change. Online networking continues to be a strong influence in career opportunities for professionals around the world.”

A quarter of senior hires at Aujan Coca-Cola Beverages Company came through LinkedIn in 2013. The Dubai-based firm saw its average cost-per-hire has been slashed by a fifth.

“Social media and LinkedIn, in particular, is now a central part of our recruiting strategy, allowing us to discover and approach great candidates,” says Masoud Golshani-Shirazi, vice-president of human resources.

LinkedIn Talent Solutions enables recruiters to build, identify and manage talent, and also improve their employer brand. Across the MENA region, companies such as Saudi Telecom Company, Etisalat, and Emirates Airlines also admit to using LinkedIn to manage their talent acquisition requirements.

LinkedIn opened its Dubai office in October 2012, which serves the whole region. The network has more than one million members each in the UAE and KSA alone.

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Wednesday, September 11- 2013 @ 9:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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