Fifty representatives from the public and private sectors and several women’s organizations participated in the tours, which took place on January 9 and 13, 2008.
The study and site tours are part of a larger initiative in developing and establishing a permanent exhibition in the governorates whereby handicrafts products are created to reflect the culture, traditions, history and the regions’ archeological sites. These handicrafts will then be marketed within the region as well as in other governorates, with the possibility of being exported.
The establishment of a permanent center for the handicrafts will also include smaller centers aimed at skill development which will be overseen by several women’s organizations from around the governorates, especially organizations from areas designated as tourism attractions.
The tours consisted of visiting a number of organizations that have achieved noticeable success in the handicrafts sector, including a visit to Al Karameh Center for Handicrafts, part of the Jordan River Foundation, in Jabel Natheif , the main showroom of Jordan River Foundation, Burqan Handicraft Center, and Beit Al Turath.
Participants of the tours were able to gain first-hand knowledge about various trials each of the aforementioned organizations faced as well the main elements that propelled them to success. Such elements included the creation of new products and the assurance of quality in all products.
The participants were also exposed to a range of products in embroidery, beading, weaving, and woodwork, in addition to learning new and creative methods to display products which ultimately assist in the sale of products. The study and site tours also gave the participants the opportunity to network and create linkages with these organizations with regard to technical assistance, marketing, packaging and product development.
USAID/SABEQ is working to build the capacity of the local organizations in the governorates of Irbid and Karak in order to enhance their capacities in developing, managing and sustaining their own handicraft sector, ultimately adding to the value of the tourism industry in the regions, and providing training and employment opportunities to women in the regions.
It should be noted that the handicraft initiative is part of the larger strategic local economic development plans created in partnership with representatives from the public and private sectors and civil society organizations in both regions.
The USAID-funded Sustainable Achievement of Business Expansion and Quality Program (SABEQ) is a five year broad economic development initiative implemented by BearingPoint, Inc. and a sizeable team of international and Jordanian partner firms.
By both supporting improvements in the business environment and providing assistance to expand innovation and productivity in Jordanian businesses, to support the main objective of building up the private sector as a powerful engine of economic growth.
Tuesday, January 22- 2008 @ 13:20 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.