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Mercedes sees sales pick up as new models are unveiled

United Arab Emirates: Tuesday, December 15 - 2009 @ 15:59

For the year Mercedes expects to sell approximately 15,200 cars, compared to the 19,000 that it sold in the region in 2008. ‘Stock levels are down,’ Frank Bernthaler told AMEinfo.com, ‘and we are understocked compared to one year ago. Order intake is up and cancellations are down. We’re much more optimistic for Q1 2010, but who knows what’s going to happen after that.’

Unveiling two new cars at the show, he said that Mercedes ‘has not looked at the financial crisis and used it as an excuse to sit back.’

The company’s new cars include a Middle East-only version of its off-road G-class. The company sells 25% of all G-classes in the Middle East, making this an important region. Just 79 models of the G55 Edition 79 have been made, and all have already been sold.

Also unveiled was the company’s new Gullwing SLS AMG. The car has been designed from scratch and is not based on any previous Mercedes-Benz platforms. ‘We started with the famous blank sheet of paper,’ said Volker Manhinweg, chairman of the board. The supercar, which reaches 200km/h in 11.8 seconds and has a top limited speed of 317km/h will be available from March 1. It is expected that between 100 and 150 will initially go on sale in the region, and it has a GCC price of $201,000 to $243,000

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Tuesday, December 15- 2009 @ 15:59 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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