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Elekta Gulf shifts gear in retail sector by strengthening its presence with new store

: Saturday, June 28 - 2014 @ 15:10

Elekta, a leader in consumer electronics and home appliances, is strengthening its retail footprint by launching a shop-in-shop outlet at Costless, part of the Abu Dhabi Cooperative Society.

For Elekta, a Dh1 billion annual turnover conglomerate with footprints in 70 countries, the move is expected to bring the company closer to its customer base who benefit from more than 500 types of household appliances and electronics products.

“Opening of our third shop-in-shop will take us closer to our customers – our key stakeholders – and help us understand their needs,” Rajan Mathrani, Managing Director of Elekta Gulf, the global headquarters of the famous Japanese electronics giant.

“As the UAE market for consumer electronics and household appliances grow in line with the UAE economy, we see increased demand for innovative products. This is also a good time to come closer to our valued customers and get to know of their choice and preference. The new store will help us understand the market needs better.”

Over the last few years, consumer electronics have seen phenomenal growth in UAE. The demand for personal computers, LCD TV sets, digital cameras and smartphones have seen remarkable growth. The result has been a boon for consumer electronics manufacturers as well as renewed growth for the industry.

The UAE’s consumer electronics market is one of the largest in the Gulf and according to some estimates accounts for 40 per cent of regional spending. According to the Business Monitor International (BMI), the UAE’s consumer electronics devices market, defined as a market for computing devices, audio, video, mobile handsets and gaming products, is projected to grow by 26 per cent from the estimated sale value of US$3.4 billion in 2011 to US$4.3 billion by 2015.

In a recent report, Euromonitor said, strength in underlying macroeconomic factors as well as increasing tourism flows will continue to fuel growth in demand for consumer electronics in the UAE in 2014 and beyond.

“The rising importance of the tourist shopper in driving volume sales growth means that growth rates in categories like tablets and smartphones, which are popular with tourist shoppers, will continue to outpace growth in categories like televisions and home audio and cinema which are more reliant on domestic demand,” Euromonitor said.

Elekta products are designed and developed in the company’s main research centre in Osaka, Japan in accordance with the highest international standards, and are manufactured in the company’s factories in China, Thailand, India and Malaysia.

“In this event, we are also launching a series of new products that will help change the lifestyles of millions of people across the world,” Mathrani said.

Elekta has recently introduced a new stylish Platinum Series to its collection of small domestic appliances. The Platinum Series offers to coffee and tea lovers a modern stainless steel coffee maker and kettles.

The Platinum Series is a contemporary, stainless steel collection of a coffee maker and three kettles for modern homes. The Matilda coffee maker EP-°©‐CM-°©‐151S comes in stylish black, and with a double wall stainless steel thermo jug.

The capacity of the coffee maker is 1,2 liters, and it features a convenient anti-°©‐drip valve. As the Matilda coffee maker, the kettles of the Platinum Series are characterized by a modern look, concealed stainless steel heating elements, automatic switch-°©‐off and dry boil protection, and easy-°©‐to-°©‐use 360 degrees rotation.

Platinum Arcilia Glass Kettle EP-°©‐KT-°©‐001G comes with high borosilicate glass body of 1,7 liters, and a blue illumination light. The Platinum Tiara Stainless Steel Kettle EP-°©‐KT-°©‐002S has a brushed stainless steel body, and capacity of 1,8 liters.

The Platinum Muneca Stainless Steel Kettle EP-°©‐TS-°©‐051 is a tea set with cordless stainless kettle of 1,7 liters, and a clear glass steel pot with a basket filter. With the Platinum Series, Elekta enters the market of upscale home appliances.

The product mix includes TV, audio, video, Hi-°©‐Fi, small domestic appliances and major domestic appliances. Headquartered in Dubai, United Arab Emirates, the company employs more than 400 employees, and operates in 35 countries across the globe.

The capacity of the coffee maker is 1,2 liters, and it features a convenient anti-°©‐drip valve. As the Matilda coffee maker, the kettles of the Platinum Series are characterized by a modern look, concealed stainless steel heating elements, automatic switch-°©‐off and dry boil protection, and easy-°©‐to-°©‐use 360 degrees rotation.

Platinum Arcilia Glass Kettle EP-°©‐KT-°©‐001G comes with high borosilicate glass body of 1,7 liters, and a blue illumination light. The Platinum Tiara Stainless Steel Kettle EP-°©‐KT-°©‐002S has a brushed stainless steel body, and capacity of 1,8 liters.

The Platinum Muneca Stainless Steel Kettle EP-°©‐TS-°©‐051 is a tea set with cordless stainless kettle of 1,7 liters, and a clear glass steel pot with a basket filter. With the Platinum Series, Elekta enters the market of upscale home appliances.

Brian McCarthy, Chief Operating Officer and General Manager of Elekta Gulf, said: “We are excited to introduce the Platinum Series, and to offer something new to our existing customers, and also to reach a completely new market segment. We are always listening to our customers, and will continue adding new products to our line up in order to keep up with market demands and tastes of different consumers.”

The company is also launching Elekta Platinum Rechargeable Mini Bluetooth Speaker with Microphone for Hands free; Elekta Platinum Rechargeable Portable Bluetooth Speaker with FM Radio, AUX and MMC; Elekta Platinum Rechargeable Bluetooth Speaker 10W; Elekta Platinum Bluetooth Speaker with Remote Control, 20W; Elekta Platinum 4.2L Stand Mixer; Elekta Platinum 2 Slice Stainless Steel Toaster; Elekta Platinum 4 Slice Stainless Steel Toaster, among others.

For more information, please contact:
Brian McCarthy, COO and General Manager
Elekta Gulf,
[email protected] or +9714 8138335.

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Saturday, June 28- 2014 @ 15:10 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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