The festival is the world’s largest in-mall retail shopping and entertainment extravaganza bringing together over 900 retail stores including 160 F&B outlets, that will run through to May 29, 2009.
Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said:
“Visitor response to the Festival@The Dubai Mall on the opening day was beyond our expectations. We have lined up an array of exciting shopping deals and leisure attractions, true to the theme of the festival – ’30 Days, Many Ways.’ There will be novel attractions every day, adding to the surprise factor for visitors, and encouraging them to return to the mall.”
Organised in collaboration the Dubai Shopping Festival Office, the Festival@The Dubai Mall featured several entertainment attractions on the opening day, including mime acts, jugglers, ribbon dancers, and a colorful festival carnival. The Dubai Ice-Rink hosted special skating displays, while shoppers were treated to the colorful spectacle of The Dubai Fountain, the world’s tallest performing fountain that is currently being tested.
The Grand Bentley raffle, a key attraction of the festival, drew a strong response with several hundred tickets being sold on the opening. There are only 5,000 tickets on offer, each priced at AED 200, to win a luxurious, four-door Bentley Continental Flying Spur. The raffles are available at all 18 Customer Care outlets and four special Bentley Raffle Kiosks located across the mall.
Festival@The Dubai Mall is also offering a total prize money of AED 3.1 million during the 30-day period. On the opening day, five raffle draws were held at 2pm, 4pm, 6pm, 8pm and 10pm; and lucky winners were presented AED 10,000 each. The Dubai Mall visitors can get raffle coupons for an aggregate purchase worth AED 500 from any of the participating outlets including the food court.
On Saturday, a draw for AED 100,000 will be held at the mall, with the winner standing to gain another AED 50,000 if they are present at the mall during the draw. The draw for the grand prize of AED 1 million will be held at the end of the festival.
The first ‘Bid 2 Win,’ a live auction to win a range of products, will be held on Friday for an Apple Combo. Visitors only have to check the product code from the display at the mall and SMS it to 4643 after registering for the bid at the same number.
Festival@The Dubai Mall is supported by Dubai Media Inc, Arab Media Group and The Address Hotels + Resorts, a part of the Emaar Hospitality Group.
Saturday, May 2- 2009 @ 10:44 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.