Diyar United Company, Partners in Technology, announced its role as an EMC Signature Partner for Kuwait. In this role, Diyar intends to capitalize on the strong reputation and recognition associated with the EMC brand, to effectively design, sell and deliver EMC technologies so as to differentiate Diyar’s business in the marketplace and to add value for its customers.
The announcement comes as ambitious government investments and growing private consumption continues to drive growth in Kuwait’s IT market. According to Business Monitor International, software sales in the country increased by 5.5%, while hardware sales increased by a margin of 1.4% in 2013, as compared to 2012; pointing to a rapidly growing focus on enterprise IT solutions to help address the challenges created by growing regional competition to create agile business environments.
As a leading provider of innovative Information Technology solutions, products and services in the state of Kuwait, and in its role as an EMC Signature Partner, Diyar will offer EMC industry-leading storage, backup, Big Data and cloud solutions including but not limited to EMC VNX, Isilon, VMAX, VPLEX, Data Domain, Avamar, Networker, Centera, RecoverPoint and VSPEX. These products will complement Diyar’s focus in the SMB and enterprise market.
“At Diyar, we follow a ‘customer partnership culture’ that places special emphasis on the need to add value to our customer’s businesses and become a preferred technology and services partner. Working together with EMC will allow us to meet these objectives and deliver best-in-class EMC products and solutions to meet the breadth and depth of customer IT challenges while helping them create new growth opportunities through increased efficiency, agility and performance,” said Khaleel Ibrahim Hussain, Vice President at Diyar. “EMC is one of the world’s most successful companies helping customers transform their IT through innovative storage hardware and data management infrastructure technologies. They are an ideal partner. It also cements our position as the foremost reseller in Kuwait and reflects our continuing ambitions to deliver added customer value and grow the business,” he added.
“As the market in Kuwait becomes more competitive, organizations continue to look for more innovative ways to offer their customers an enhanced experience while optimizing costs. Having committed a significant amount of time in both training and accreditation, we are pleased to welcome Diyar into the Business Partner Program and will work together to help local organizations meet their business objectives through the powerful combination of world-class EMC technology and service excellence. Together, we will create new IT and business transformation opportunities for organizations in this rapidly growing Middle East market,” said Havier Haddad, Channel and Alliance Director, Turkey, Eastern Europe, Africa and Middle East – EMC.
In addition to providing added value to customers, Diyar will now be able to realize the associated benefits of being part of the EMC Business Partner Program, such as access to marketing development funds, field execution, performance-based rebates and education.
Diyar will also benefit from EMC’s recent enhancements to its Business Partner Program. Program requirements, eligibility and corresponding benefits increase as participant’s progress through the tiers. New additional process automation also creates repeatable and scalable processes to enable more efficient growth for both Business Partner and EMC’s cloud business.
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