Young artists from across the UAE were invited by the bank to visit the Marsam Mattar Art Gallery in Dubai, and work alongside Mattar bin Lahej, to create innovative designs for Emirates Islamic Bank’s upcoming credit and debit card range.
The winning design received a cash prize and will be featured on the new card range that is targeted at young people.
“With payment cards becoming an essential aspect of wallet items, there is greater focus on the look and feel of the card, and this trend is most noticeable among young people, who are very conscious of appearances,” said Faisal Aqil, Deputy CEO of Consumer Wealth Management at Emirates Islamic Bank.
“We believe this presented an excellent opportunity to encourage and nurture the artistic talents of young people, and hence we gave them the opportunity to be guided by an accomplished artist like Mattar bin Lahej. Through this competition, Emirates Islamic Bank is delighted to offer young artists in the UAE an opportunity to enter the world of commercial art,” he added.
Bin Lahej founded the Marsam Mattar Art Gallery in order to extend his artistic expertise to young people across the UAE. Since opening in 2003, more than 600 students have learnt to paint with acrylic and oil, to draw, to sculpt and to make handicrafts, among other creative projects.
Bin Lahej, said, “When I was growing up I never felt I had the support I needed in developing my talents, as art wasn’t regarded as a ‘proper career’ by those around me, so I am delighted to share my knowledge with young artists today. Running a competition like this is a great way to encourage them to display their talent.”
Thursday, October 3- 2013 @ 0:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.