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Women in the workplace – making business sense

United Arab Emirates: Saturday, October 11 - 2008 @ 11:43

The course was designed to give the students an in-depth background to the procedures and processes of setting up their own businesses, from refining their original business idea to developing a business plan.

The students also received instruction on the importance of marketing, research and financial planning.

The Entrepreneurship & Business Plan Development course is part of the Women in the Workplace project, one of eight projects, designed by Tawteen to encourage private sector employment for Emiratis.

Tawteen was aided in developing and delivering this project by two extremely high-level private sector companies, DLA Piper and Abu Dhabi Commercial Bank, who partnered the programme.

An initiative of the Emirates Foundation, and its private sector partners, Tawteen has a mandate is to develop projects, which not only inspire and empower young people to pursue fulfilling careers in the private sector, but also provide long-term economic and social benefits.

Projects Director of the Emirates Foundation, Khuloud Al Nuwais, was delighted that the students had successfully completed the course and is certain that many of them will go on to be very successful in starting up their own businesses:

“It is very encouraging to see these young girls graduating from this entrepreneurship course and I am certain that they will all go on to have extremely successful careers, hopefully in their own businesses. Although, predominantly aimed at teaching practical business skills, this course has delivered so much more. It has given these young girls the confidence to explore different career options and also the opportunity to network and develop lasting friendships with each other.”

“On behalf of everyone involved with the Tawteen project and Emirates Foundation, I would like to extend my appreciation to DLA Piper, Abu Dhabi Commercial Bank and UAE University in Al Ain for helping to make this project possible. By working together we are actively helping to develop meaningful employment opportunities for young Emirati women,” she added.

A number of the students, who received Certificates of Completion at the graduation ceremony at were keen to relate their positive experiences of the course: Huda Al Mansouri said, “The idea of having this project was very successful; it led our thoughts to the right path to open our own successful businesses. The training course has helped me understand the market and how to start a business.”

Salma Al Ameri said, “This training course has made it easier for me to study the market and apply what I learned in market analysis, competition, to the challenges that I will face in the future”.

The Tawteen programme was developed by the Emirates Foundation as a long-term initiative to address the social and cultural challenges that many UAE nationals face in finding meaningful careers in private sector industries.

The Tawteen initiative looks to address some of the social and cultural obstacles that exist in the UAE to self-development and is committed to helping expose young Emiratis and their families of the significant career opportunities that exist in the private sector.

The courses are specifically designed to equip these young Emiratis with the skills and the motivation to pursue these opportunities

Established in 2007, after the completion of a feasibility study and a number of steering groups led by Tawteen and representatives from the four key pillars – government, private sector, civil society and academia – the Tawteen programme actively looks to develop strategic partnerships between public and private organisations.

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Saturday, October 11- 2008 @ 11:43 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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