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Emrill supports The Plastic Challenge School Initiative by DGrade Clothing

United Arab Emirates: Sunday, April 29 - 2012 @ 12:06

Emrill has partnered with DGrade Clothing for this school campaign starting on the 24th April to promote and inspire the youth of the UAE to consciously recycle resources. The educational programme will illustrate the benefits of recycling and the process of developing fabrics from recycled plastic bottles.

Ben Churchill, Managing Director, Emrill said, “We are pleased to partner with DGrade Clothing on this unique initiative which we believe will give the youth an opportunity to make a difference. This partnership will allow us to encourage and educate the future generations to start working towards a better tomorrow by adopting recycling efforts into their daily lives today.”

DGrade Clothing, a UK-based garment manufacturer recently set up a branch in Dubai. DGrade are famous for their sustainable business which creates clothing and fabrics from recycled plastic bottles at cost effective prices.

“We are delighted to have Emrill on board with us – they share our vision for a sustainable solution to reduce the huge amounts of plastic going in to landfill. The Plastic Challenge will raise awareness of the importance to separate waste at source and is designed to encourage the youth to be more conscious of their environmental impact. We have partnered with Emrill on this CSR initiative to contribute to the community and environment with measurable results.” Kris Barber, CEO DGrade Ltd

Along with The Plastic Challenge, DGrade Clothing and Emrill are giving students the opportunity to exercise their creative skills with a T-Shirt Design Competition. Winners from each school will have an exclusive T-Shirt produced out of three plastic bottles to demonstrate the benefits of recycling. Proceeds from the sale will then be donated to a worthy charity nominated by the school.

“The UAE has the highest consumption per capita of bottled water in the world and with DGrade Clothing’s unique technique of converting plastic into fibre, we will be able to better tackle the plastic menace. We support and applaud DGrade Clothing for their efforts to bring this technology to the UAE and we wish them every success.” Mr Churchill added.

Emrill is a socially responsible business that believes in the protection of the environment and conservation of energy and resources. Emrill offers world class FM services with Environmental Protection measures to ensure the conservation of energy, water and other resources. Emrill seeks to promote and achieve waste minimisation by reducing, reusing and recycling. Emrill deliver on their promise of a high quality service with minimum impact on the environment.

Other partners for the initiative include Camelicious that will be hosting field trips for the winners of the T-Shirt competition and Union Paper Mills that will assist with the recycling collection process for the Plastic Challenge to support the cause.

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Sunday, April 29- 2012 @ 12:06 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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