EQUATE continues cooperation with Kuwait Blind Association | EQUATE continues cooperation with Kuwait Blind Association -
Mohammad Al Benali (center) with members of KBA board.

EQUATE continues cooperation with Kuwait Blind Association

: Tuesday, April 08 - 2014 @ 16:36

EQUATE Petrochemical Company has continued its cooperation with Kuwait Blind Association (KBA).

On this occasion, EQUATE Vice President for Technical Services Mohammad Al Benali said, “To embody its ‘Partners in Success’ tagline, EQUATE has cooperated with KBA to launch and execute several initiatives relevant to sustainability in the Kuwaiti society especially of relevance to vision impaired individuals.

As part of such collaboration, the two organizations have launched Painting Smiles 2 campaign under the motto ‘Because We Care’ due to the critical significance of blind persons as part of our society, as well as ‘Sharing Success’ between EQUATE, KBA and all relevant stakeholders being of utmost significance to EQUATE.

Painting Smiles 2 is not merely an artistic expression, it is a partnership to form overall community awareness about blind individuals as they live with us, they are part of us, which makes fully integrating them with the society the cornerstone of this campaign, and an important element of sustainability that EQUATE aspires to implement within and outside Kuwait.

This campaign with KBA is an extension of a previous initiative with Kuwait Association for the Care of Children in Hospital (KACCH), both of which have involved as many members of the Kuwaiti society as possible, Kuwaitis and expats alike.

In conclusion, much appreciation and gratitude to all of our ‘Partners in Success’ in this campaign, especially KBA in addition to EQUATE employees and their family members for the great support they extended to this campaign.

On his part, KBA Board Chairman Fayez Al-Azemi said, “Overall collaboration with supporting business entities has been a key of success for KBA at several fronts. Along those lines, EQUATE has played a critical role in granting blind persons the opportunity to use latest technologies through supporting KBA’s initiatives relevant to acquiring braille-based computers for the blind, which has greatly served in eliminating the technological illiteracy of several blind individuals and allowing them to freely and independently connect and use the internet. Such cooperation with EQUATE has also included supporting our art-related activities through holding an exhibition to display the artworks developed by the association’s members with all proceeds from the exhibition being dedicated to KBA. For that and all other forms of support, thank you EQUATE for such a partnership to ensure meeting Kuwait’s overall interests.”

Since its inception in 1972 as a public society, Kuwait Blind Association (KBA) plays a critical role in supporting blind individuals in the State of Kuwait through various community and cultural activities. In addition to overcoming arising challenges that face blind individuals, KBA also continues to strengthen bonds with relevant Arab and international organizations.

Established in 1995, EQUATE is an international joint venture between Petrochemical Industries Company (PIC), The Dow Chemical Company (Dow), Boubyan Petrochemical Company (BPC) and Qurain Petrochemical Industries Company (QPIC). Commencing production in 1997, EQUATE is the single operator of a fully integrated world-scale manufacturing facility producing over 5 million tons annually of high-quality petrochemical products which are marketed throughout the Middle East, Asia, Africa and Europe.

Contact:

Silvana Tiab
Senior Account Executive
Memac Ogilvy Public Relations
T: +965 222587000
F: +965 22258701

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Tuesday, April 8- 2014 @ 16:36 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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