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New, user-friendly system introduced for accessing pay-per-view movies

United Arab Emirates: Monday, June 07 - 2004 @ 11:05

Customers have been able to use Etislalat pre-paid calling cards to transfer credit to their E-Vision smart cards in order to access e-View movies under the current system since last November, a move which was originally planned by the entertainment provider as a way to make pay-per-view more convenient and easy to use.

The new, user-friendly system is just one example of the many updates and upgrades that E-Vision is continually making to its service. It relies on highly sophisticated IVR, interactive voice response technology, which will guide customers logically through the process of adding credit in the form of tokens to their account in order to enjoy the latest blockbuster movies at home.

e-View is an advanced interactive PPV service that allows all E-Vision subscribers to order a movie or an event from a scheduled list at the simple push of a button. The titles available are from Hollywood, Arabic, and Bollywood cinema releases. 8-9 movies are released weekly.

According to Humaid Rashid Sahoo, E-Vision’s CEO, the company aims to make the use of its services as quick, easy and enjoyable as possible for customers. He explained that part of the purpose of introducing a new pay-per-view payment tool is to make the customer’s interface and general experience of E-Vision as seamless, transparent and gratifying as possible.

“ This particular enhancement is unique to E-Vision, ” said Ayman Halaseh, E-Vision’s Customer Service Manager. “ Credit additions using the Etisalat pre-paid-cards will be logged into the system and shown on customer accounts immediately via a two-way interactive path. We are the only pay-TV provider in the UAE able to offer this dexterity owing to our use of cable which permits an instantaneous flow of information in two directions at once, ” he added.

“ We are sure that people will notice a big difference in the speed and neatness of the service. As with this new development, we will always find ways to enrich our offering, to make the E-Vision experience more rewarding and to carry on E-Vision’s tradition of first-class customer service,” he concluded.

To benefit from the new service, customers can call 166 followed by the pre-paid calling card number and then follow the prompts given. The credit available on the pre-paid card will then be transferred into the smart card providing customer with the tokens needed to enjoy e-View service.

Log onto www.evision.ae and watch trailers of the movies available on e-View in digital cinema quality picture and sound or watch movie trailers and the “How-To-Order” procedures on channel 200. A choice of movies with Arabic subtitling switch option is available.

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Monday, June 7- 2004 @ 11:05 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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