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Etisalat launches Multi-Media Messaging Service

United Arab Emirates: Tuesday, July 15 - 2003 @ 11:25

MMS is the multimedia evolution of SMS messaging. It allows customers with MMS-enabled mobile handsets to capture special moments by sending, receiving and forwarding colour pictures, animated images, audio and video content over the mobile network to another mobile or to an email address.

Etisalat’s MMS launch campaign is sponsored by Nokia, market leaders in MMS-enabled handsets, and will include a jointly branded multi-media advertising and promotional campaign. The campaign will position Etisalat’s MMS service as an integral part of every-day life in the Emirates.

After the promotion period, there will be a charge to register for the service and then a charge per MMS message, with a capacity of 50Kb per message. This will make Etisalat’s MMS service amongst the most competitive in the world in terms of pricing and message size.

“Our live trials and internal launch have both been very successful and we are sure that our customers will really enjoy this new service,” commented Mohammed Al Fahim, Executive Vice President Marketing, Etisalat at the launch event held in Dubai.

“Etisalat maintains its commitment to its customers to bring the latest international technology to the UAE at affordable prices,” he added. “We are running a very exciting launch promotion because we want to actively encourage our customers to enjoy the MMS experience for themselves.”

“We are proud to be working with Etisalat to promote MMS in the United Arab Emirates,” said Zsolt Menesi, Marketing Manager Nokia Middle East. “The potential for MMS is huge, not only as a consumer service but for local industry as well. Our joint marketing initiatives will help educate Etisalat and Nokia customers to ensure they gain the maximum enjoyment from this new service.”

Registration for the MMS service is very easy and can be done over the air either using an SMS message or by calling Etisalat’s Interactive Voice Response (IVR) service. To register by SMS, customers must type the message r mms in the message field and send it to 1010. Etisalat will then send a confirmation message. To register using IVR, GSM post-paid customers need to dial 125 and follow the instructions, while WASEL pre-paid users must dial 122 to subscribe.

Once registered, customers must configure their handsets. Nokia and Sony-Ericsson users can receive their settings as an SMS message. Nokia users must type the message s mms n in the message field and send it to 1010 while Sony-Ericsson users must type the message s mms e in the message field and send it to 1010. Etisalat will then send a message containing the MMS settings, which must then be saved to experience the service.

For users of other mobile brands, if the handset has not already been configured, then detailed instructions can be obtained by logging onto the Etisalat corporate website www.etisalat.ae, by calling the dedicated toll-free 24 hour help line 8006464 or by picking up a product brochure from any Etisalat office. Etisalat will also be setting up help-desks in selected business centres to assist customers to register for the MMS service and configure their mobiles.

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Tuesday, July 15- 2003 @ 11:25 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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