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Sheikh Khalid to help rev up Sharjah Tuning Show

United Arab Emirates: Tuesday, March 15 - 2011 @ 14:41

Under the patronage and professional guidance of Sheikh Khalid, the second edition of the region’s only dedicated tuning show will be held at Expo Centre Sharjah from May 12 to 14, 2011.

This was announced after a meeting between Sheikh Khalid and an Expo Centre Sharjah delegation led by its Director-General Saif Mohammed Al Midfa in Sharjah last week.

“Sheikh Khalid is a well known name in the regional and international racing circuit. He will bring with him his passion for cars, high professional standards and excellence in motorsport to propel the Middle East Motor Tuning Show into one of the most sought-after and highly focused shows of its kind in the region,” said Mr Al Midfa.

Sheikh Khalid, known as the fastest Arab, possesses some of the best sports cars in the world, apart from a good number of modified dream machines and believes that tuning is intended to improve the performance of the vehicle and not the looks.

“Sheikh Khalid’s association will assure leading industry players that the Middle East Motor Tuning Show will be a truly international event – both in its management standards as well as its scope of participation. Besides, the endorsement of Sheikh Khalid will attract genuine tuning enthusiasts to the show,” said Mr Al Midfa.

“Thus, the Middle East Motor Tuning Show becomes the best opportunity for leading industry players to drive into the region and make the most of the high potential it has in store,” said Mr Al Midfa.

According to recent reports, the Gulf region has nearly nine million registered vehicles. And, as per Dubai’s Roads and Transport Authority’s 2010 figures, the Emirate alone has a million vehicles. The number of light vehicles in Dubai stands at 900,000, which works out to about one car for every two residents of the Emirate, one of the highest ratios in the world.

With the UAE planning to prepare regulations that will help customized cars hit the roads without breaking any traffic rules, the country is set to become the hot and happening market for automotive modification, according to industry watchers.

In this regard, the Emirates Authority for Standardisation and Metrology and US-based Specialty Equipment Manufacturers Association will work together to develop rules and regulations to support the aftermarket modification industry.

Other factors driving the growth for the automotive and the tuning market are increasing population, higher incomes, urbanization, energy efficiency and low-cost automobiles.

“The Middle East Motor Tuning Show aims to target those car enthusiasts who are not satisfied with the performance of their cars and desire to add more exciting and attractive features to their vehicles. This is a fast-growing market, and the show will be an important platform for both the regional industry,” said Mr Al Midfa.

“With even original equipment manufacturers now designing and creating different variations of various car features and accessories to suit the likes of different individuals, the possibilities and potential for the industry is massive,” Mr Al Midfa said.

The launch edition of the Middle East Motor Tuning Show was held in October 2010 and during its five-day run it attracted more than 75,000 visitors.

For its second edition, the show will feature spare parts and components, bodywork and paint, repair shops and trainers, tyres, lubricants, chemical products and additives, car audio, multimedia, tuning clubs, specialist technical publications, and accessories. A series of contests and special activities have also been lined for the event.

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Tuesday, March 15- 2011 @ 14:41 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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