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Sheikh Sultan opens regional showcase for green technology at Expo Centre Sharjah

: Wednesday, October 30 - 2013 @ 05:24

His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, UAE Supreme Council Member and Ruler of Sharjah, inaugurated the third Green Middle East environment management and technology exhibition at Expo Centre Sharjah on Monday, 28th October.

Bringing together key global players and regional majors that are keen to explore the industry, the three-day event is being held under the patronage of H.H. Dr. Sheikh Sultan and hosted by Bee’ah.

The opening was attended by Princess Basma bint Ali, Royal Family of Jordan & Founder of the Royal Botanic Garden of Jordan, H.E. Dr. Rashid Ahmed Bin Fahad, UAE Minister of Environment and Water; Mr. Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah; Mr. Khalid Al Huraimel, Group CEO of Bee’ah, – The Sharjah Environment Co., Mr. Ragheb Alama, Arab celebrity and UNEP goodwill ambassador, and government officials and industry representatives.

The show comes at a time when the UAE and the rest of the Middle East have succeeded in grabbing the attention of the global environment management and technology industry following the execution of several mega green projects and deals in the region.

The latest green project to share global limelight is the just-opened 1,000MW Mohammed bin Rashid Solar Park project. Its first phase is generating 13MW of solar energy. In March this year, 100mw Shams 1, the world’s largest concentrated solar power plant, went operational, generating clean energy to power 20,000 homes.

“The support which Green Middle East Exhibition has received from His Highness Dr. Sheikh Sultan Bin Mohammed Al Qassimi, UAE Supreme Council Member and Ruler of Sharjah, reaffirms the UAE’s position as a leader in achieving the maximum in climate change and environmental sustainability regionally and globally,” said H.E. Dr. Rashid Ahmed Bin Fahad, UAE Minister of Environment and Water.

“The growth of green technology sector is unstoppable. New technology and innovations are in constant demand due to rising population, increasing consumption of natural resources and looming water scarcity,” said Mr. Saif Mohammed Al Midfa.

“The green industry is broad-based in nature and multi-billion dollar investments by the UAE and the region have attracted the attention of global players. Most of these projects have had regional and international partners and I am happy to note that within three years Green Middle East has come a long way to effectively showcase opportunities in this sector,” he added.

The UAE’s move to invest up to US$1.6 billion in renewable energy in Britain in tandem with the country’s state-owned Green Investment Bank also caught the attention of the green industry, while, on the whole, water and renewable energy projects worth more than $30bn are being planned or executed in the Middle East.

Industry watchers also stressed that the country and the region’s robust and diverse energy and green industry policy has supported economic development and boosted foreign investment.

Mr. Saif Mohammed Al Midfa also adds: “In the region, mega projects are complemented by smaller ventures promoting sustainable energy, managing waste and controlling pollution. We have noticed strong demand for eco-friendly technology at the micro level too.”

“The green wave has also benefited the corporate sector and us as individuals. We have launched a new segment to Green Middle East — the ‘Middle East Green Products’ — to cater to this market,” he concluded.

Co-organized by Vienna-based Concept Agentur für Marketing & Kommunikation’s marketing and distribution arm Select Economy, ‘Middle East Green Products’ is featuring over 40 European suppliers dealing in recycled and eco-friendly alternatives to everyday products used at work and homes.

Another new segment, ‘Equip 4 Municipalities’ is showcasing green solutions for urban planning for civic authorities. This is apart from the regular individual segments such as Solid Waste, Waste Water, Air Pollution, Scrap Metal, Alternative Energy and Green Building.

Being held as an integral part of Green Middle East, the second Green Middle East Environmental Excellence Awards will be presented on October 30, the last day of the show, while the Forum for Environmental Change, held in association with IQPC and endorsed by Greenpeace, is being organized on October 28 and 29.

Apart from Princess Basma bint Ali and industry experts, the Forum for Environmental Change also featured Arab celebrity and UNEP goodwill ambassador Ragheb Alama as keynote speaker.

The exhibition will take place for 3 days till 30th October at Expo Centre Sharjah and the timings are from 10am to 6pm daily. Admission is restricted to

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Wednesday, October 30- 2013 @ 5:24 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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