Top industry experts to discuss retailing in detail

United Arab Emirates: Saturday, March 12 - 2005 @ 13:45

The retailers today are fighting their everyday battle to attract and retain customers amid aggressive competition, changing technologies and demanding customers.

The conference aims at equipping the retailers to compete effectively in a market which is experiencing an unprecedented growth. The name of the game is retaining customer loyalty and increasing visitor footfall.

It will also assist retailers in the region develop more effective cross-channel sales strategies, improved supply chain management and new information markets by sharing knowledge, exchanging views and keeping themselves updated of the industry trends.

From effective retail marketing methods to regional and international trends, lighting technology and neuromarketing, the conference will help participants gain useful tips and insights from industry experts.

The conference will be addressed by leading global retailers, analysts on demographic trends, retail technology consultants, marketing and sales professionals and professionals engaged in strategy formulation and implementation in retail set-ups, among others.

They include Richard K. ‘Dick’ Blatt, President and CEO, POPAI (Point of Purchase Advertising International); MAG. Christoph Haibock, Storebranding Consultant for Umdasch Shop Concept, leading international shop fitting company; Rogier van der Heide IALD, Associate Director, Arup Lighting, the lighting design section with global design and engineering group Arup; Simon Thomson, Principal, Retail International, independent UK-based retail consultancy; Avijit Yadav, Vice-President of Bates Pan Gulf; and Rehan Merchant, Executive Director of Emirates Neon Group.

Blatt, who will focus on the effectiveness of retail marketing, will discuss Point of Purchase advertising which is the only mass medium executed at the critical point where products, consumers and the money to purchase the product all meet at the same time.

Neuro marketing is a new field of marketing which uses medical technology to sell products. Haibock, in his talk, will offer the participants an opportunity to learn more about the fascinating new field.

Heide will throw light on how lighting technology is applied to strengthen the brand identity and give expression to the values that shape the label and that are relevant to the target group.

A review of the current retail and shopping centre market in the region and regional and international trends will be the focus of Thomson’s presentation on “Retail Developments in the Middle East.”

Festivals can be a great opportunity to bump up retail sales, acquire new customers and reward loyal customers and more. Yadav will present details on how retailers can get the most out of festivals.

Purchase decisions are more and more made in store and retailers and brand marketers are still not capitalising on this phenomena. What is the role of signage and POP in this setting and how to maximise the budgets with what is
happening around other markets will be the crux of Marchant’s presentation.

The conference attendees can also schedule one-to-one sessions with other participants on the sidelines and discuss important business issues.

Retail Middle East is the first dedicated retail trade event in the region and will be held at Expo Centre Sharjah from April 18 to 20.

The three-day event will feature everything related to the retail industry including retail concepts, shop fitting and store equipment, visual merchandising, signages, POP, store design, retail technology & equipment, logistics and security systems.

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Saturday, March 12- 2005 @ 13:45 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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