The Sharjah Investment and Development Authority (Shurooq) has organised seminars in Germany’s two most populous cities, Hamburg and Berlin. The seminars, which are taking place on the 3rd and 4th of March, form part of the Authority’s overall strategy of promoting Sharjah as a regional hub for international investment.
The first of the seminars, on March 3th, will take place at Handelskammer Hamburg, and the second, on March 4th, will be at IHK Berlin. Both events will comprise presentations focused on four key investment sectors: Travel and Tourism, Transportation and Logistics, Environment and Healthcare.
In addition to the seminars, the Sharjah Investment and Development Authority (Shurooq), will be participating for the 7th consecutive year in ITB Berlin, the world’s leading travel trade show, from the 5th to the 9th of March 2014.
Shurooq’s delegation will included HE Marwan Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), Ahmed Obaid Al Qaseer, Chief Operating Officer of Shurooq and Elie Armaly Director of Business Development of Shurooq, Fidel Faraj, Head of Asset Management of Shurooq and Hatem Heidar, Tourism Executive at Shurooq. Accompanying members of Shurooq to the seminars will be representatives from the four sectors: HE Khalid Jasim Al Midfa, Director General, Sharjah Commerce and Tourism Development Authority (SCTDA), Claire Micheletti, Marketing & Communications Director at SCTDA; Meera Taryam, Director of Environmental Services & Education the Sharjah Environment Company (Bee’ah), Nada Taryam, Senior Project Manager at Bee’ah; and Binu Pisharadi, Commercial Affairs Manager of Sharjah Healthcare City (SHCC).
Speaking ahead of the event, HE Marwan bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq), said: “Trade between the UAE and Germany has flourished to record levels, testament to the excellent relationship and shared business philosophy between the two countries. Berlin and Hamburg are two of Europe’s most prosperous and affluent cities, famous for establishing world-class industries across the business spectrum. Events such as these seminars are crucial to showcasing Sharjah’s offering to Europe’s biggest economy, in four sectors that are certain to dominate the headlines in the years and decades ahead.”
According to the latest available figures, the volume of trade between Germany and the UAE jumped by 23 per cent in 2012 over the previous year, to EUR10.5bn. Preliminary results show significant further gains in 2013, meaning bilateral trade has almost trebled over the last decade. That makes the UAE the largest Arab market for German products, accounting for almost a third of imports into the region. There are more than 1,000 German companies in the UAE, while around 12,000 German national also live in the country.
“To gain maximum exposure for Sharjah, Shurooq chose to hold its seminars in two of the European Union’s major centres of business. Berlin, the German capital, has a GDP of more than EUR100bn and is the second most populous city in the EU, with 3.4m inhabitants. Its economy is largely based on high tech industries, with a focus on research and development. Hamburg is home to around 1.7m people, making it the EU’s 8th most populous city. With a GDP of around EUR95bn, it is famous for being one of the most affluent cities in Europe. Almost 300 German companies operating in the UAE are headquartered in Hamburg.” Al Sarkal added.
Shurooq was established in 2009 with the aim of achieving social, cultural, environmental and economic development on the basis of Sharjah’s distinct Arab and Islamic identity, and to encourage investment by adopting the best international standards in providing quality services that help attract investors from the region and the world. The Authority’s key mission is to provide facilities and incentives to help overcome obstacles facing investment activities in the Emirate, evaluate tourism and investment related infrastructure projects, and lay down the necessary plans to complete such projects.
Yousef Al Taweel
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