United Real Estate Company (URC), the MENA region’s leading real estate developer, announced its role as Real Estate Partner for the Kuwait Pavilion at the 14thInternational Architecture Exhibition of la Biennale di Venezia inItaly,which will run from June-November 2014.Commissioned by the National Council for Culture, Arts and Letters (NCCAL),the Kuwait Pavilion will address architect, Rem Koolhaas’ overarching theme of 100 years of modernity (1914-2014). Under the supervision of Deputy-Commissioner Zahra Ali Baba and the creative direction of artist-curator Alia Farid, Acquiring Modernity will address the Exhibitions’ theme by investigating the arrival of modernity in Kuwait and its’ impact on local culture through buildings and projects commissioned by the state as ‘modern status symbols’.
URC’s Executive Vice President, Ms. Renimah Al Mattar, said “URC is pleased to be the Real Estate Partner of the Kuwait Pavilion at the la Biennale di Venezia’s14th International Architecture Exhibition. It is imperative that countries like Kuwait with a deep root and history in urban architecture take part in inspiring platforms, namely the Biennale. These opportunities encourage a new generation of local innovators, architects and designers to explore their creative realm. URC’s involvement in this initiative is in-line with the company’s Corporate Social Responsibility (CSR) strategy which supports programs that are driven by youth in areas of the arts, culture, education and design.”
“URC’s CSR Strategy is based on the Created Shared Value approach which is centered on the idea that corporate success and social welfare are interdependent through long-term sustainable programs. The company’s involvement further ties into URC’s core vision and values which focus on creating design-led developments.”
The la Biennale di Venezia is one of the world’s leading cultural institutions. It aims at promoting new artistic trends and organizes international events annually in contemporary arts, such as the International Architecture Exhibition and the International Art Exhibition.
The private preview reception of this year’s Biennale was held on Thursday June 5th and Friday 6th, where invited guests were able to tour the exhibition and visit each of the pavilions. The Kuwait Pavilion is located in The Arsenale – Campo Della Tana, now open for public viewing until November 23rd, 2014.
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