A key gateway to the markets of the Middle East, Dubai is one of the seven emirates forming the United Arab Emirates. Its strategic location and cultural fabric facilitate contact with business partners in Europe and Asia in the same territory. The second most populous emirate, Dubai has witnessed a very recent, but highly sustained development, fuelled by substantial investments in real estate, and capable of attracting an increasing number of internationally renowned professionals in the field of architecture and design.
These are the reasons why Arper has chosen to consolidate its presence in the Middle East by opening its new showroom in Dubai, with the objective of creating a space in which to meet its target clientele, and to allow visitors to familiarize themselves with the collections showcased.
A further objective is to promote awareness of our brand in this part of the world, a strategic area for the future of the company and of the European countries operating at an international level.
The launch of our Dubai showroom follows the opening of four new exhibition spaces: in Chicago last June, in Oslo and Amsterdam last September, and in Copenhagen last November. Thus 2013 saw Arper successfully realize its internationalization strategy. Now our company is expanding further in the Middle East thanks to our showroom in the UAE.
The showroom extends over 210 square meters on the nineteenth floor of the futuristic U – Bora Towers complex located in Business Bay, one of the fastest growing areas of downtown Dubai.
All of the Arper collections will be available at the showroom, which on this occasion will also showcase Bardi ‘s Bowl Chair, officially presented last January in London. Designed by the Italian- Brazilian architect Lina Bo Bardi in 1951, the chair never went into production. Now it has been finally realized by Arper in a limited edition of 500 numbered pieces, thus creating a project aimed at promoting and disseminating architect Lina Bo Bardi’s cultural heritage and supporting the Instituto Lina Bo and PM Bardi, the guardian of her work.
Arper’s Dubai showroom will be inaugurated with a launch party from 6pm to 10pm.
Arper Middle East
Office 1901 19th floor
T +971 50 9144800
Sunday, February 23- 2014 @ 15:38 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.