The Entertainer, the region’s number one provider of buy one get one free incentive offers, launched its new white label solutions brand CONNECT, which provides bespoke solutions for corporate clients interested in creating employee loyalty and customer acquisition and retention programmes.
The Entertainer has offered its corporate white label service since 2006, and has launched the brand to increase market awareness with potential corporate clients. Already a well-established success, CONNECT now serves over 200 clients with offers sourced from 21 countries. These incentive programs generated over 123 million vouchers in 2013 for its clients including financial institutions, airlines, FMCG and telecoms companies. Notable clients include MasterCard, Etihad Airlines, Hertz, Pepsi and Microsoft, among others.
“Our white label business has been the fastest growing division of our business in the past few years, which has driven the decision to create a standalone sub-brand. We are pleased to announce the launch of the CONNECT brand because it is a further testament to the growth and expansion of our business globally, whilst simultaneously providing our merchants with extra revenue,” said Donna Benton, Founder and CEO of the Entertainer.
James Gosling, Commercial Director at the Entertainer and Head of CONNECT, stated: “At CONNECT, we are proud to offer a variety of solutions that allow our clients to tailor loyalty, reward or acquisition offerings based on their needs. In each market we operate in, our offers are by far the strongest available, which makes them extremely compelling to our corporate clients when designing their programmes.”
The CONNECT team assist clients in developing their own branded voucher books, short term promotional booklets, digital sites and even mobile apps throughout all countries in which the Entertainer operates, including the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, Jordan, Lebanon, South Africa, the UK, Cyprus, Singapore, Malaysia and Hong Kong.
For more information, please contact:
Head of Brand, Events & PR
T +971 4427 9757 ext. 1814
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