THE Group – the retail pioneer behind Cozmo, BHS, Readers and Hamleys – has announced the launch of its World Cup campaign, during which the company will be giving loyal customers the chance to win a trip for two to the final match of the FIFA World Cup 2014 in Rio de Janeiro, Brazil. The campaign is being held in collaboration with Kia Jordan, an official World Cup partner.
From April 17 to June 12, holders of THE Group’s loyalty card – aptly named “THE Card” – who spend JD25 or more at any Cozmo, BHS, Readers or Hamleys location will be eligible to enter a raffle to win one of two exclusive World Cup packages. Each package includes airfare and accommodation for two persons to Rio de Janeiro, along with two tickets to attend the final match of the FIFA World Cup.
Speaking on the occasion, Hiba Manna, Marketing Manager for THE Group, said, “We are tremendously eager to commence our World Cup campaign, and to celebrate this highly anticipated event with our customers. Through this campaign, we seek to add even greater value to THE Card by giving cardholders a truly rewarding, once-in-a-lifetime opportunity. We are very pleased to have found a fruitful partner in Kia Jordan, whose collaboration helps us take our customers even further beyond the everyday shopping experience.”
Also commenting on the occasion, the Communications Manager for National Arab Motors – Kia Jordan, Mohammad Omar, added, “As the exclusive Kia distributor in Jordan, we at National Arab Motors are eager to join forces with THE Group for its exciting World Cup campaign. By providing an unforgettable opportunity for local sports fans, we at Kia Jordan are building upon our company’s global role as a supporter of athletic events and an official partner of the FIFA World Cup.”
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