Mr. Ali Fardan Al Fardan, Chairman of Utoor Perfumes, a Dubai-based company specializing in perfumes sales and distribution in the UAE and beyond, has signed a strategic partnership with Jeddah-based Mezaj Arabia for Perfumes & Cosmetics, with distribution expertise in perfumes in Saudi Arabia.
The strategic partnership will leverage the expertise of Utoor Perfumes and Mezaj Arabia, through the common link and market knowledge to cover the companies’ distribution across UAE, KSA and other key regional markets. The partnership was signed by Mr. Ali Fardan Al Fardan and Mr Talal Dhulaymi, Chairman of Mezaj Arabia.
The partnership covers the distribution of the French perfumes imported by Mezaj Arabia across the entire region; through a focused approach which will help strengthen and grow their client portfolios as well as market reach throughout the Middle East.
A manufacturer and developer of high-end perfume brands, Mr. Ali Fardan Al Fardan will also use the distribution network of Mezaj Arabia and Utoor Perfumes to further build the market scope and his industry expertise of signature perfume brands across key client points in the region.
Currently, Mezaj Arabia operates a distribution network throughout the Kingdom for its French perfumes. Established in 2008, Mezaj Arabia is headquartered at Al Mukhmal Plaza in Jeddah.
In his comments, Mr. Ali Fardan Al Fardan said: “Our strategic partnership with Mezaj Arabia is a pivotal step towards setting up a formidable distribution network covering the most important markets in the Middle East. We are happy to be working closely with Mezaj Arabia and involving the market knowledge of Utoor Perfumes, which makes this partnership a very strong distribution network in this region.”
Talking about the partnership, Mr. Talal Dhulaymi added: “Our partnership with Mr. Ali Al Fardan is a major step forward in our growth journey and this will pave the way for us to bring in more high-end French perfume brands to the kingdom; and help reinforce our distribution network both within the Kingdom of Saudi Arabia and beyond.”
The strategic partnership will help build a synergy to distribute the inspiring brands imported by Mezaj Arabia across the region, using the company’s strength in distributing powerful products to consumers.
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