Following 1,009 hours of volunteer work over the course of 18 months, the Safe Homes team successfully managed to combat child abuse in 165 homes and involved 600 families in related awareness sessions.
After conducting intensive listening campaigns and talks with local community members, Safe Homes’ Campaign Organizer and Lead Coach, Samar Dudin, rallied the campaign’s founding team of nine dedicated members to come up with a comprehensive strategy to address the widespread issue of child abuse. Dudin and the campaign’s founding team went on to establish 29 organized teams to develop safer parenting practices and effective interventions. The Safe Homes team grew to encompass 170 community leaders who reached out to 390 children under the age of 18, in addition to 925 family members.
The Safe Homes campaign officially kicked off on 26th March, 2012, organizing several Peaks since its inception to protect parents and children through a community organizing program and an educational module prepared by Early Childhood Consultant and Abuse Specialist Dr. Hala Hammad and Psychological Counseling Specialist and Creative Arts Therapist Reem Abu Kishek. Specialists Nisreen Haj Ahmad and Mais Irqsusi from Ahel Social Enterprise, in collaboration with Ruwwad Al Tanmeya’s in-house coaches, trained the first-tier leadership teams between 29th April and 1st May, 2012. The Safe Homes campaign was carried out based on an educational program on alternative parenting methods for parents, and involved the development of a code of conduct to guide the campaign team’s efforts in stopping physical abuse, helping parents refrain from resorting to physical violence and protecting children in their homes. The alternative parenting module comprised six educational workshops delivered by Dr. Hala Hammad who tackled several key topics including parenting patterns, growth and development, how to handle young girls and boys, abuse witnesses and aggressors, characteristics of a safe home, and children who survive abuse. The campaign’s team also participated in training sessions conducted by Reem Abu Kishek on how to encourage parents and children to express themselves and speak up through creative art mediums, and developed a module entitled Where Do We Stand with Regards to Violence as a constant reminder aimed at modifying negative behaviors. The 29 teams took part in the awareness and educational workshops which targeted parents from the areas of Jabal Al-Natheef and Al-Mareekh.
The campaign featured several Peak events, the most important of which was the launch of its official title and slogan on 14th July, 2012, in addition to a religious lecture on 11th August, 2012, the announcement of its motto, Say No To Physical Abuse and Other Forms of Violence Against Children, on 29th September, 2012, the allocation of homes to the first-tier leadership teams on 29th September, 2012, and the campaign’s media coverage launch on 22nd December, 2012. Campaign milestones included the launch of awareness sessions on parental intervention and accountability in cooperation with the Justice Center for Legal Aid (JCLA) which delivered training on different topics such as the role of family protection by Prof. Abdel Salam Al-Rawahneh, social development by Prof. Raghda Al-Azzeh, forensic medicine by Dr. Isra’a Al-Tawalbeh, and Jordanian and international laws with regards to violence against children by Prof. Buthaina Fraihat. The campaign’s organizers delegated tasks amongst the second-tier leadership teams on 13th April, 2013, and the third-tier leadership teams on 31st August and 21st September, 2013, resulting in 583 successful interventions to stop violence and physical abuse against children.
Ruwwad Al Tanmeya is a non-profit community empowerment organization that helps disadvantaged communities overcome marginalization through youth activism, civic engagement and education. Founded by Jordanian businessman Fadi Ghandour and a group of local and regional entrepreneurs, Ruwwad Al Tanmeya is supported by Aramex, Cairo Amman Bank and Abraaj Group. Ruwwad Al Tanmeya seeks to establish community empowerment centers in marginalized urban areas in order to offer youth educational scholarships in return for volunteer work across three programs: child, youth and community. Over the years, Ruwwad Al Tanmeya’s operations have grown to encompass Jordan, Palestine, Lebanon and Egypt.
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