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Shake Shack now open at Beirut City Centre

Lebanon: Thursday, October 03 - 2013 @ 00:00

Conceived by Danny Meyer’s Union Square Hospitality Group (USHG), Shake Shack is a vibrant community gathering spot and is known the world-over for its high-quality menu including 100% all-natural Angus beef burgers, delicious flat-top dogs, fresh-made frozen custard ice cream, and more.

Shake Shack arrives among Beirut’s ever-growing food scene, and will be located in the area’s largest premier shopping and food destination—Beirut City Centre.

This follows Shake Shack’s successful openings in Dubai, Abu Dhabi, Kuwait and Qatar, confirming the brand’s strong appeal in the Middle East.

The Beirut menu includes all the Shake Shack classics, including the burger that has swept the region—the ShackBurger, made from 100% all natural American Black Angus Halal beef and contains no hormones or antibiotics. The ShackBurger is simple, balanced and most of all, flavorful. It is served with American cheese, fresh lettuce, tomatoes, ShackSauce and finished with a toasted and buttered soft potato roll.

In addition to its renowned burgers and hotdogs, our Lebanese clients are sure to love Shake Shack’s delicious shakes, crispy Yukon crinkle cut fries and creamy frozen custard ice cream. The Beirut menu also features an exclusive selection of frozen custard concretes (frozen custard ice cream blended at high speed with mix-ins.) Beirut City Centre-specific concretes include CENTREpiece (Chocolate custard, peanut butter sauce, fresh banana and shortbread cookie), Beirut Blend (Vanilla custard, strawberry purée and pistachio baklava), and the Shack Throwback (Chocolate custard, fudge sauce, chocolate truffle cookie dough and Valrhona chocolate pearls, topped with chocolate sprinkles), which is a nod to a concrete at the original Shake Shack in NYC.

Born in New York City’s Madison Square Park in 2004, Shake Shack is an integral part of Danny Meyer’s Union Square Hospitality Group (USHG) which owns and operates some of New York City’s most celebrated restaurants: Union Square Cafe, Gramercy Tavern, The Modern, Maialino, North End Grill, Blue Smoke, Jazz Standard, and Untitled at the Whitney.

Each Shake Shack is built uniquely for its location. Keeping in line with Beirut’s recent green initiatives, the newest addition to the Shack family is constructed with a variety of recycled and sustainable materials, as well as LED lighting throughout. Its interior walls feature wood salvaged from snow fences in Wyoming, USA and its chairs and booths made from lumber certified by the Forest Stewardship Council.

Shake Shack is now open in Beirut City Centre, Hazmieh on the third floor.

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Thursday, October 3- 2013 @ 0:00 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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