According to a new report by IDC, the worldwide tablet market, including both tablets and 2-in-1 devices, is forecast to grow 19.4% this year, down from a growth rate of 51.6% in 2013. IDC has cut by 3.6% the 2014 forecast from its previous projection to 260.9 million units worldwide. The reduction in the short-term forecast was due to slowing consumer purchases as hardware iterations slow and the installed base continues to grow. “After years of strong growth, we expect the white-box tablet market to slow in 2014 as consumers move to higher-end devices that work better and last longer,” said Tom Mainelli, programme VP of devices and displays at the firm. “In mature markets, where many buyers have purchased higher-end products from market leaders, consumers are deciding that their current tablets are good enough for the way they use them. Few are feeling compelled to upgrade the same way they did in years past, and that’s having an impact on growth rates.”
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