Tareq Husseini-Regional Sales Director Mediterranean Middle East and Africa

Increase in smartphone subscription to fuel SSD market

: Tuesday, January 28 - 2014 @ 06:26

Smartphone subscriptions will reach 5.6 billion by 2019. This follows a report on the rise of smartphone users over the next few years . The Middle East last year reached 6 million mobile subscriptions. For SanDisk, the global leaders in flash memory this means a boom in the SSD market.

“The adaptation of solid state drives (SSD) in Europe and Middle East and Africa were some of the biggest storage trends in 2013 and it will only continue from here,” said Tareq Husseini, Regional Sales Director Mediterranean Middle East and Africa at SanDisk. “SSD penetration is now evolving. While SSDs were particularly for gamers we are now seeing an infiltration in the corporate market. This will definitely continue into the coming years. The same goes for mobile, the UAE region is one of the top countries in the world for smartphone penetration.”

In Ericsson’s 2013 Mobility Report, the company predicted that global smartphone subscriptions would reach 5.6 billion by 2019. According to the survey the driver of this demand is mobile video, this is becoming the major avenue for storage. Currently, 35% of all global mobile data traffic comes from video and is set to grow by 2019, which SanDisk believes will lead to faster and bigger storage.

“Flash memory will grow and become one of the primary storage solutions going forward. In a recent SanDisk report, global penetration of NAND Flash in all personal computers will grow from 8% in 2012 to 52% in 2016,” added Husseini.

The Mobility Report which surveyed Africa, Middle East, Latin America, North America, APAC, China and India also predicted that NAND Flash will grow to 38 billion dollars. “The region is no exception – NAND Flash is growing and presents a huge opportunity at present and in the coming years,” said Husseini.

Media Contact:
Kim Narrandes
The Content Factory for SanDisk Corporation
+971 (4) 447 2501

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Tuesday, January 28- 2014 @ 6:26 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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