Organizers of GITEX Shopper 2014 – the Middle East’s largest consumer IT and electronics show – are expecting another bumper sales performance at this year’s event, as the Middle East is witnessing growing appetite for consumer electronics. Strong sales of tablets, smartphones and Digital SLR cameras – traditional GITEX Shopper favorites – have positioned the Middle East and North Africa (MENA) alongside China and South America among the territorial contenders to overtake North America as the world’s dominant consumer technology market, according to the Consumer Electronics Association, The Saudi Gazette reported. Mobile phone penetration remains strong across the Middle East and currently stands at 109%, some 19% higher than the global average and comfortably ahead of the US (10%) and Asia Pacific (100%). Conversely, regional smartphone adoption has catalyzed widespread amateur photography among consumers which has subsequently boosted sales of DSLR cameras.
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