Global market research company YouGov revealed that Samsung is the number one ranked brand in the Top 10 Buzz Rankings across the United Arab Emirates for the first half of 2014. YouGov’s BrandIndex tracks over 500 brands in the UAE across multiple sectors simultaneously, and is the first and only daily measure of brand perception among the public, Al Bawaba reported. Rankings are created using YouGov BrandIndex’s Buzz score, which is calculated by asking respondents if they have heard anything positive or negative about a brand in the last two weeks, through advertising, news, word-of-mouth or friends and family. Increasingly known for leading the market through user inspired innovation and manufacturing phones for every demographic, Buzz surrounding the South Korean electronics giant was enough to snatch the rankings crown from Google, who dropped to second place over the last 12 months. However, with Internet penetration set to soar to 413 million users across the Middle East by 2015, Google is still generating high levels of awareness for itself in the UAE.
Thursday, August 14- 2014 @ 1:18 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.