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Zain Kuwait’s CEO Omar Al Omar.

Zain launches its extensive Ramadan CSR campaign

: Wednesday, June 25 - 2014 @ 16:11

Zain, the leading telecommunications company in Kuwait, announced the launch of its extensive Corporate Social Responsibility campaign of special activities and initiatives that will be held throughout the Ramadan. These activities aim at shedding light on the true Ramadan spirit and celebrating this special time of the year with the local community.

The extensive program planned for Ramadan reflects the company’s Corporate Social Responsibility strategy in which Zain focuses on giving back to the community. The company carefully selected the activities and programs that most presented an added value to all segments of society.

Commenting on the launch of the CSR program, Zain Kuwait’s Chief Executive Officer, Omar Al Omar, said, “We would like to take this opportunity to greet our customers on the blessed occasion of Ramadan. This month presents a special time for our organization to communicate and interact with the community through our social and charitable programs. Every year at Zain, we prove that we are a company that pioneers in the social involvement arena, where we play a big role to give back to the community.” Al Omar added, “our pledge towards our customers of providing them with the latest and best technologies has never been broken, and today we continue our promise towards the entire community through our annual Ramadan CSR program in eagerness to reach out to as much people in need as possible.”

Humanitarian initiatives
On the topic of the annual humanitarian initiatives the company plans every year, Al Omar stated that Zain’s Ramadan CSR program already started with the ‘Ramadan Machla’ initiative , in which the company provided Zakat House and the Ministry of Social Affairs and Labor with food essentials through the distribution of ‘Machla Boxes’. Al Omar confirmed that this annual initiative aims at covering the needs of underprivileged families in Kuwait by providing them with essential food supplies in the occasion of the upcoming Ramadan.

Al Omar went on to explain that, just like every year, Zain will be sharing the joys of Iftar by distributing over 2000 Iftar meals every day throughout the month of Ramadan to the underprivileged at four dedicated halls in Jleib Al Shyoukh, Khaitan, Al Farwaniya, and Amghara districts. The company specifically chose the most crowded areas to reach out to the maximum number of people.

Al Omar also affirmed that the company plans to share special Ramadan Iftar meals with entities and bodies that are exerting tremendous efforts during the time of the Iftar meal instead of being at home with their families. This initiative aims at recognizing the great efforts and sacrifices of those people who save the lives of others on a daily basis and are in charge of the country’s safety and people’s wellbeing.

Explaining further, Al Omar added, “Zain is very keen to share the joys and blessings Ramadan brings with those who are less fortunate, and this is reflected through our annual visits to care centers during Ramadan. Our team of volunteers prepares Girgeaan gifts and surprises to various segments of society through the annual visits. Those segments include people with special needs, orphans, and the elderly. The company’s volunteers also visit the children’s units in hospitals during this special time of year to distribute gifts and celebrate in a family atmosphere full of joy and happiness.”

Al Omar mentioned, “Zain is also planning to host its annual Girgeaan celebration in cooperation with Al Amal club for children suffering from cancer and blood disorders. The company will celebrate the occasion with children in an atmosphere filled with happiness, in which the company will distribute Girgeaan gifts while also organizing many fun activities to bring happiness to the lives of children suffering from cancer.”

Sports and health programs
Moving forward regarding the company’s plan for sports and health programs during Ramadan, Al Omar unveiled Zain’s sponsorship of one of Kuwait’s biggest and first of its kind health programs; the Rijeemy Walkathon. The program, which will be held in Mall 360 throughout the first 20 days of Ramadan, will feature an array of health related programs and activities that will cater to a fasting person’s daily routine. The internal atmosphere the program will be held at will provide a comfortable environment for people from all ages to participate in the health program that is expected to draw thousands of people throughout Ramadan.

Al Omar further mentioned that Zain is once again holding its popular ‘Zain Penalty Tournament’, which witnessed a large number of participants last year. Al Omar explained that this initiative comes in line with Zain’s Ramadan Corporate Social Responsibility program of launching and supporting various sports events to entertain and engage youth into activities that could unearth their talents.

Catering to different types of sports, Al Omar announced that Zain is holding the ‘Zain Bowling Tournament’, in which it will provide opportunities for participants to showcase their bowling talents in a professional atmosphere. In addition, Al Omar said that Zain is also holding a special tournament for athletics in which people with special needs are given an equal opportunity showcase their sports talents.

Ramadan services and competitions
Al Omar unveiled that Zain’s special Ramadan application, ‘Zain AlShuhoor’, is coming this Ramadan for the third year running with a new edition. The free-of-charge Islamic mobile application for smartphone users will help customers meet their Ramadan goals, while providing a variety of features and new services that help meet users’ needs during Ramadan. Customers will be able to check the daily prayer timings and locate and browse all the mosques that hold Qeyam and Taraweh prayers during Ramadan, in addition to many other features.

On the topic of popular Ramadan competitions, Al Omar announced Zain’s sponsorship of the all new daily Ramadan show entitled ‘The Wall’, which will be broadcasted through Kuwait’s TV during Ramadan. This is in addition to the company’s sponsorship of the popular Radio show ‘Kanz FM’, in which Zain customers will have a chance to enjoy participating and winning valuable prizes throughout Ramadan.

Al Omar concluded by affirming Zain’s eagerness to continuing to integrate itself within the Kuwaiti community. The company’s Ramadan program serves to reflect the spirit of compassion and serenity amongst the society, and to provide moral support to various underprivileged segments in the community.

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Wednesday, June 25- 2014 @ 16:11 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.

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