Zain Group announces the appointment of Basel Manasrah as Chief Executive Officer of Zain South Sudan, replacing Wassim Mansour, who returns to his role as advisor to the Group CEO after a successful eight-month assignment transforming the new mobile operation.
With 13 years of telecommunications experience, Mr. Manasrah joins Zain South Sudan with very strong credentials in commercial, technical and operational aspects after holding several key senior positions within Zain Group since joining the company in 2000, including Chief Operations Officer of Zain Jordan, Marketing and Customer Care Director of Zain Kuwait, Commercial Consultant for Zain Iraq, and Commercial Consultant of Zain Bahrain prior to the launch of commercial operations.
Under the outgoing CEO, Mr. Mansour’s short but comprehensive tenure, Zain South Sudan achieved several milestones including the continued expansion of its 3G network to cover all regions of the country, and the implementation of many new marketing programs that have seen the mobile operation enhance its market leadership in all key areas. In addition Mr. Mansour’s focus on implementing community programs as a core strategy for Zain saw the operator enter several significant partnerships, including with ‘The Whitaker Peace and Development Initiative’; the ‘Vodafone Foundation Instant Network’, and signing of the United Nations’ Broadband Commission’s Manifesto for Sustainable Development.
Scott Gegenheimer, CEO of Zain Group, commented, “With Basel Manasrah now at the helm and the compelling support of Zain Group’s resources in all facets of the business, I am confident that Zain South Sudan will enter a new and prosperous era, playing a key role in the growth of the telecommunications sector and the economic and social development of the newest nation on the planet.”
Gegenheimer also noted, “We appreciate Wassim Mansour’s effective work in the successful turnaround of Zain South Sudan, fulfilling the mission that was set when he was assigned the task. He leaves the mobile operation ideally positioned for the new CEO to place a greater focus on commercial and customer centric activities, and lead the business onto the next phase of its development.”
On his part, Basel Manasrah, CEO of Zain South Sudan, said, “South Sudan is a promising country on many levels and my objectives are to capitalize on my predecessor’s outstanding work, to continue to expand the network and to further enhance the customer experience and service offerings to the South Sudan market. I am also keen to develop and invest in local talent in order for them to be future leaders and to further strengthen relationships with community leaders and all telecommunication stakeholders.”
Wednesday, January 29- 2014 @ 5:15 UAE local time (GMT+4) Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of Mediaquest FZ LLC.